The Latest
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Mike Coppola via Getty Images
VideoAmp builds momentum with Warner Bros. Discovery currency deal
The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.
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Justin Sullivan via Getty Images
3 stats from Google’s Q2 show how it is weathering advertising turmoil
Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.
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Courtesy of American Eagle
Why American Eagle tapped Sydney Sweeney for its priciest campaign yet
The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.
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Permission granted by Wendy’s
Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration
The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.
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Courtesy of Cheetos
Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads
Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time.
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Scott Olson via Getty Images
Coca-Cola leaned on marketing to navigate choppy economic waters in Q2
Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.
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Courtesy of JCPenney
JCPenney builds on promising brand push with ‘Back-to-It’ campaign
The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.
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Courtesy of Dairy Max
Dairy farmers cultivate Gen Z fans on Fortnite
A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming.
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Courtesy of Mondelēz International
Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie
The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.
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Courtesy of Volkswagen
Volkswagen accelerates tech transformation with new digital AOR
CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.
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Courtesy of Dude Wipes
ColumnCampaign Trail: Dude Wipes clears up the evolution of wiping
CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.
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Courtesy of Spaceback
Over half of ad buyers are using generative AI for video creation: IAB
Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.
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Alamy
Publicis Groupe forecasts sunny H2 based on strong H1 new business gains
The company reported it had more than a dozen wins of material new business in the first half.
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Retrieved from Sun Bum on July 15, 2025
How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.
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Permission granted by Sonic Drive-In
Q&ADon’t hold the pickles: Sonic’s CMO on going all-in on dining trend
CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.
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Retrieved from Discord on July 17, 2025
Discord strengthens pitch to advertisers with new Orbs virtual reward
Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop.
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Courtesy of CeraVe
How CeraVe built a $2B brand by blending education and entertainment
The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.
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Courtesy of U.S. Bank
Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’
CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.
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Courtesy of JanSport
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
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Courtesy of Omnicom
3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion
The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.
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Courtesy of Pacsun
Pacsun spotlights mall culture for denim campaign targeting Gen Z
“Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.
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Permission granted by Kentucky Fried Chicken
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes vibe as “The Bear.”
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Courtesy of Olipop
Olipop’s new ads show how the brand is winning people back to soda
Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.
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Courtesy of Target
Target’s Roundel powers up offsite campaigns with AI-driven analysis
The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.
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Courtesy of Sprite
Sprite leans into Gen Z’s love for spicy flavors with global campaign
Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.
