The Latest

  • Warner Bros Discovery executives at 2025 Upfront
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    Mike Coppola via Getty Images
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    VideoAmp builds momentum with Warner Bros. Discovery currency deal

    The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

  • Google, antitrust, DOJ, search, Chrome divestiture, Android
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    Justin Sullivan via Getty Images
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    3 stats from Google’s Q2 show how it is weathering advertising turmoil

    Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

  • Sydney Sweeney for American Eagle's fall 2025 campaign, "Sydney Sweeney Has Great Jeans."
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    Courtesy of American Eagle
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    Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

    The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.

  • Wendy's Meal of Misfortune collaboration with "Wednesday" is displayed against a purple backdrop
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    Permission granted by Wendy’s
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    Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration

    The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.

  • Cheetos' Wednesday campaign
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    Courtesy of Cheetos
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    Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads

    Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time. 

  • A row of Coca-Coca soda bottles
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    Scott Olson via Getty Images
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    Coca-Cola leaned on marketing to navigate choppy economic waters in Q2

    Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.

  • A woman and two girls walk back to school in a JCPenney ad
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    Courtesy of JCPenney
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    JCPenney builds on promising brand push with ‘Back-to-It’ campaign

    The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.

  • A video game character holds a tray with a milkshake and burger on it in a diner setting.
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    Courtesy of Dairy Max
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    Dairy farmers cultivate Gen Z fans on Fortnite

    A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming.

  • Chips Ahoy limited-edition "Stranger Things" packaging
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    Courtesy of Mondelēz International
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    Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie

    The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.

  • Volkswagen app on smartphone
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    Courtesy of Volkswagen
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    Volkswagen accelerates tech transformation with new digital AOR

    CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.

  • Man holds Dude Wipes in a space-themed museum exhibit
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    Courtesy of Dude Wipes
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    Column

    Campaign Trail: Dude Wipes clears up the evolution of wiping

    CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads. 

  • An advertisement for CB2 is displayed on a TV screen.
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    Courtesy of Spaceback
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    Over half of ad buyers are using generative AI for video creation: IAB

    Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.

  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis Groupe forecasts sunny H2 based on strong H1 new business gains

    The company reported it had more than a dozen wins of material new business in the first half. 

  • Sun Bum Club
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    Retrieved from Sun Bum on July 15, 2025
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    How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community

    The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.

  • Pickles rain down on the top of a car in an ad from Sonic Drive-In
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    Permission granted by Sonic Drive-In
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    Q&A

    Don’t hold the pickles: Sonic’s CMO on going all-in on dining trend

    CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.

  • Discord Orbs
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    Retrieved from Discord on July 17, 2025
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    Discord strengthens pitch to advertisers with new Orbs virtual reward

    Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop. 

  • Dr. Dustin Portela for CeraVe
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    Courtesy of CeraVe
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    How CeraVe built a $2B brand by blending education and entertainment

    The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.

  • U.S. Bank branding in Happy Gilmore 2
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    Courtesy of U.S. Bank
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    Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’

    CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

  • JanSport campaign imagery for it's "Always With You" campaign.
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    Courtesy of JanSport
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    Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

    The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

    The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

  • Pacsun's "Denim Days" campaign imagery
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    Courtesy of Pacsun
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    Pacsun spotlights mall culture for denim campaign targeting Gen Z

    “Denim Days” nods to the younger cohort’s interest in shopping malls and will include a presence around TikTok Shop’s Super Brand Day event.

  • A pedestrian strolls by a KFC ad that shows Colonel Sanders scowling.
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    Permission granted by Kentucky Fried Chicken
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    KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’

    The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes vibe as “The Bear.”

  • Tanner Adell with Olipop
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    Courtesy of Olipop
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    Olipop’s new ads show how the brand is winning people back to soda

    Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.

  • Woman shops from Target on a smartphone
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    Courtesy of Target
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    Target’s Roundel powers up offsite campaigns with AI-driven analysis

    The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

  • Sprite Hurts So Good campaign image
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    Courtesy of Sprite
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    Sprite leans into Gen Z’s love for spicy flavors with global campaign

    Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.