Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,851 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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The media giant will bring back the HBO Max name for its streaming service this summer. https://lnkd.in/dVJaDNEn
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A clean room strategy, ads customized with generative AI and a raft of celebrity appearances animated the streamer’s upfront showcase. https://lnkd.in/e5V_sEa8
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The Unilever-owned brand is showcasing how consumers can recreate limited-time offerings like McDonald’s McRib in its latest marketing campaign. https://lnkd.in/dttcDW2f
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Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform’s vision for travel with a new ad and app refresh. https://lnkd.in/dQwph-zw
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Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video. https://lnkd.in/g9aw_AET
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While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes. https://lnkd.in/g6rm-S65
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Agency and labor budgets face cuts as marketing chiefs improve their sophistication with generative AI and other data-driven tools. https://lnkd.in/eBsKJBYG
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Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league. https://lnkd.in/egf227jm
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Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings. https://lnkd.in/eE6suzJJ