Subscribe to Marketing Dive to get the latest marketing news, trends, & insights in your inbox. Subscribe today: https://lnkd.in/gDc22uhh
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,545 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
-
http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
-
TikTok usage has reached an all-time high, with 21% of Americans using the platform at least once a week. A recent report from YouGov evaluated how Americans are using the app, along with the shifting demographics of its usage base.
TikTok users continue to grow and evolve: Here’s what the numbers say
marketingdive.com
-
The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.
Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers
marketingdive.com
-
Samsung Mobile has responded to a poorly received Apple ad for the iPad Pro that critics called hostile to creativity. Agency BBH USA and filmmaker Zen Pace moved quickly to pull the spot together following Apple’s stumble last week:
Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
marketingdive.com
-
CMOs are in their ‘era of less,’ according to Gartner, as nearly two-thirds believe they lack the budgets to properly execute their 2024 strategies. Will generative AI solve their productivity problems?
CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels
marketingdive.com
-
Netflix's ad-supported business is booming, with its global monthly active users surging to 40 million. Along with outlining a massive slate of new content, the company used its first-ever in-person upfront to update advertisers on its growing ad offering.
Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
marketingdive.com
-
Gap Inc. has retained Omnicom Media Group (OMG) as its cross-brand media agency of record as part of its marketing reinvigoration efforts. The agency is expected to modernize the Old Navy and Gap owner’s media model:
Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
marketingdive.com
-
Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.
Amazon’s first upfront promises full-funnel advertising at scale for all
marketingdive.com
-
Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.
Why marketers increasingly downplay sustainability efforts
marketingdive.com
-
Pepsi is staking its claim as the official soda of grilling with help from celebrity chef Bobby Flay. A new “Grills Night Out” campaign stars the culinary maestro as he shows off his skills and promotes two new limited-time flavors intended to pair well with hamburgers, hot dogs and more:
Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
marketingdive.com