The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Competition and Markets Authority said it opened an investigation into the three fashion brands “to scrutinise their ‘green’ claims,” saying it’s concerned that clothes, footwear and accessories are being marketed as eco-friendly with language that seems too vague and misleading.
The CMA has been investigating claims across the British fashion sector including around recycled materials and ranges of clothing being branded as sustainable. The fashion sector was targeted first because the CMA found it to be the biggest cause for concern after initial research. Other sectors including travel and consumer goods will be investigated, with the possibility of more action to come.
The CMA said it “has not reached a view as to whether there have been any breaches of consumer protection law,” in its fashion probe.
“Asos will co-operate with the investigation and is committed to playing its part in making fashion more sustainable, including providing clear and accurate information about its products,” the online retailer said in a statement.
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Boohoo said it will to work “collaboratively” with the watchdog.
By Stephanie Bodoni
Learn more:
Green or Greenwashing: Who Gets to Decide?
European efforts to introduce standardised rules governing how brands back up environmental claims are fuelling a heated debate that stands to create winners and losers.
The sector’s planet-warming emissions inched lower in 2022 thanks to revised data, but they’re still on track to grow by more than 40 percent by 2030, according to a new report.
Textile-to-textile recycling technologies could be a climate game changer for fashion’s environmental footprint. But like renewable energy, they need state support for market efforts to scale, argues Nicole Rycroft.
More than a year after the ultra-fast-fashion company said it would tackle issues of unlawful overtime, 75-hour weeks remain common in its supply chain, Swiss watchdog Public Eye found.
A study published this week found traces of cotton from Xinjiang in nearly a fifth of the products it examined, highlighting the challenges brands face in policing their supply chains even as requirements to do so spread to raw materials from diamonds to leather and palm oil.