Media

Byron Allen threatens to sue more advertisers in push to increase Black media spend

Byron Allen (Bloomberg LP)
September 14, 2022 09:30 AM

Byron Allen has made inroads getting big advertisers to spend more on Black-owned media—specifically his own. But he still doesn’t believe the industry is moving far or fast enough, and to get things going, said he may need to sue up to 30 more companies.

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