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FG Trade Latin via Getty Images
Marketing to Gen Alpha: How brands can win over the next generation
The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.
By Jessica Deyo • May 29, 2025 -
Courtesy of Coca-Cola
Coke pushes Gen Z to ditch digital noise and embrace summer fun
Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.
By Peter Adams • May 27, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Ivan Pantic via Getty Images
SMBs rely heavily on social media for marketing and growth, study says
More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business and Morning Consult.
By Aaron Baar • May 22, 2025 -
FG Trade Latin via Getty Images
Publicis acquires Captiv8 as influencer marketing ambitions expand
Following its purchase of Influential last year, the agency is fortifying its creator network and technology offering in areas like social commerce.
By Peter Adams • Updated May 22, 2025 -
Courtesy of Mattel
Uno plays into game night trend with themed social clubs
Consumers can enter to win a stay at a themed suite in Las Vegas by posting a TikTok video using a new Uno Reverse Card filter.
By Sara Karlovitch • May 21, 2025 -
Courtesy of Oscar Mayer
Oscar Mayer’s Wienermobiles plan race ahead of Indy 500
The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.
By Aaron Baar • May 20, 2025 -
Courtesy of Poppi
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.
By Chris Kelly • May 19, 2025 -
Courtesy of Hawaiian Tropic
Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign
The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.
By Sara Karlovitch • May 15, 2025 -
Courtesy of YouTube
YouTube spotlights how brands can own cultural moments at ad showcase
A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.
By Peter Adams • May 15, 2025 -
Permission granted by Unrivaled
How Unrivaled built brand partnerships that are more than logo slaps
Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.
By Chris Kelly • May 12, 2025 -
James Sullivan via Getty Images
Meta touts complementary powers of video, AI in overture to brands
At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.
By Peter Adams • May 9, 2025 -
Retrieved from Meta on May 02, 2025
Sociable: Meta offers tips for advertisers based on latest engagement trends
The Facebook and Instagram owner breaks down five key insights and how to apply them to advertising efforts.
By Andrew Hutchinson • May 8, 2025 -
Courtesy of Snap
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and reach-oriented products.
By Aaron Baar • May 8, 2025 -
Courtesy of PepsiCo
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.
By Jessica Deyo • May 8, 2025 -
Anna Moneymaker / Staff via Getty Images
TikTok reassures brands on future as advertising ambitions broaden
Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.
By Peter Adams • May 7, 2025 -
Slaven Vlasic via Getty Images
Deep Dive5 years of media evolution provide few answers to brands’ chaotic 2025
Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.
By Peter Adams , Julia Himmel • May 6, 2025 -
Courtesy of QVC
Why QVC is targeting Gen X with a TikTok livestream shopping event
The event is part of the network’s efforts to meet the older generation where they already are, said Vice President of Brand Marketing Annette Dunleavy.
By Jessica Deyo • May 6, 2025 -
Courtesy of Georgia-Pacific
Brawny brings back the Brawny Man for brand refresh
A new campaign includes always-on social content, influencer partnerships and real-time engagement across TikTok, Instagram and Facebook.
By Chris Kelly • May 5, 2025 -
Retrieved from X on January 11, 2024
Sociable: X offers new tips to help brands avoid common posting mistakes
The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.
By Andrew Hutchinson • May 1, 2025 -
Courtesy of Heineken
Heineken promotes a world without social media with creators, Joe Jonas
“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.
By Aaron Baar • May 1, 2025 -
Justin Sullivan via Getty Images
Meta’s ad biz stays strong but economic, regulatory uncertainty looms
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
By Chris Kelly • May 1, 2025 -
Courtesy of Pantene
Pantene turns Alix Earle’s viral TikTok post into collection, campaign
The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower.
By Jessica Deyo • May 1, 2025 -
Courtesy of Chipotle
Chipotle brings trading card mania to Roblox with new experience
Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.
By Peter Adams • April 29, 2025 -
Courtesy of 7-Eleven
7-Eleven teams with Live Nation for nostalgic music festival activations
Immersive, social-first activations are intended to be reminiscent of in-store experiences as the chain works to connect with consumers around culture.
By Chris Kelly • April 28, 2025 -
Courtesy of Meta
ColumnSociable: Threads ads expand to all Meta advertisers
After initial testing with brands like Wendy’s, access to Threads ads is now widely available.
By Andrew Hutchinson • April 24, 2025
