Ninety-four percent of advertising agencies agree that collaboration with clients from start to finish leads to great advertising. So why aren’t businesses optimizing collaboration opportunities? If you want better business outcomes, achieving alignment between marketing and collaborators is crucial to your success. But marketing teams are under-investing in alignment — making effective collaboration a challenge.

Taking several steps can help organizations key into better alignment and achieve better collaboration. Some of these action items include: 

• Driving Up Communication
• Getting Clear About Goals
• Boosting Accessibility to Data & Resources
• Sharing Frequent Feedback
• Celebrating Joint Wins

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