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You Won’t See Beer Ads on Amazon’s ‘Thursday Night Football’
- Company guidelines bar promoting alcohol on its platforms
- Beer brands still spend ad dollars with other NFL broadcasters
Pillows showing the “Thursday Night Football” and Amazon Prime logos in Los Angeles.
Photographer: Jon Kopaloff/Getty Images
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To many viewers, Amazon.com Inc.’s first exclusive “Thursday Night Football” game last week looked like a typical NFL broadcast. There were pregame and halftime shows, sideline reporters and longtime NFL announcer Al Michaels calling the action.
But one thing was missing: beer commercials.