The Latest
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Courtesy of Poppi
PepsiCo buys prebiotic soda brand Poppi for nearly $2B
The deal boosts the food and beverage giant’s health-focused portfolio as consumers demand more better-for-you options.
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Courtesy of Coca-Cola
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
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Retrieved from Peroni on March 13, 2025
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market growth.
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Retrieved from Wonder on March 14, 2025
Wonder bets on media network with Tastemade acquisition
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs for brands.
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Courtesy of DraftKings
DraftKings sings along to ‘The Gambler’ in responsible gaming push
The gambling company’s multimillion-dollar effort pairs a Kenny Rogers classic with branding support from the NFL, NBA and the PGA Tour.
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Permission granted by NWSL
Q&AHow the National Women’s Soccer League embraces its challenger brand DNA
A Gen Z-centered content partnership with Overtime speaks to how sports content and social media are becoming a potent pairing for marketers.
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pixdeluxe via Getty Images
The future of retail media networks: Here’s what the numbers say
Measurement concerns, a lack of automation and increased competition may slow the growth of retail media networks.
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Retrieved from YouTube on March 12, 2025
Buffalo Wild Wings riffs on infomercial tropes for March Madness
The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
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Courtesy of Adobe
Estée Lauder continues generative AI push with Adobe integration
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
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Courtesy of Jaguar
Marketing leaders share how consumer backlash strengthened their brands
Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent rebrand.
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Permission granted by Morgan Stanley
Q&AMorgan Stanley’s CMO on bringing brand purpose to life through sports
The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.
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Courtesy of Capri Sun
Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches
The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.
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Courtesy of State Farm
Q&AHow State Farm pivoted its Super Bowl ad to March Madness and beyond
The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.
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PeopleImages via Getty Images
CMO role paves path to bigger leadership appointments: Spencer Stuart
Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.
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Anna Moneymaker / Staff via Getty Images
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
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Retrieved from Instagram on March 06, 2025
Sociable: How to maximize Reels success, according to Instagram
Some tips for your Reels, including why you should be posting longer content.
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Courtesy of Fred & Farid Los Angeles
Rare Beauty CMO on winning Gen Z through community-oriented marketing
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.
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Permission granted by Crocs, Inc.
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
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Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
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Retrieved from YouTube on March 10, 2025
Clorox tests emotional response to cleaning for new brand platform
Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
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Courtesy of Amazon
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
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Permission granted by Vincent Peone
ColumnCampaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt
Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.
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Courtesy of Priceline
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
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Courtesy of NWSL
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
The “Call Her Daddy” host’s beverage brand is supporting pop-ups and an official fan community as part of the deal with the women’s soccer league.
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luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
