In the past there have been a few C-suite leaders tasked with business innovation and success. Included in these are the Chief Information Officer (CIO) and the Chief Marketing Officer (CMO). In today’s world, though, businesses that ignore a third role — the Chief Digital Officer (CDO) — may find themselves falling behind.

According to one survey, only 11% of executives were confident their business model would be relevant at the end of 2023. Enter: The CDO. Organizations need to rethink how their people, processes and technologies support new business models, advance new revenue streams and meet tomorrow’s customer expectations. The CDO does that through initiatives like:  

• Driving the business’s digital transformation strategy
• Ensuring the organization harnesses the power of data and modern digital technologies to fuel growth
• Ascertaining that the business model is delivering outstanding customer experiences.

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