Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,814 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Executives gave a peek at the platform’s scale, stating that its ad-supported offerings reach an average of more than 275 million U.S. consumers. https://lnkd.in/ed35sAa8
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The Nestlé brand tapped actor Joel McHale and director Neal Brennan for its first national campaign in more than six years. https://lnkd.in/eW2akcYS
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The beer brand released two spots starring Gabriel Luna achieving a beach mindset in the most unlikely of circumstances. https://lnkd.in/gehHfeMD
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Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear. https://lnkd.in/gC9vAF7R
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The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie. https://lnkd.in/gEBZPH7h
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CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand. https://lnkd.in/gwQkGvCD
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Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds. https://lnkd.in/dgjinfXA
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Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges the trade war could hit some clients hard. https://lnkd.in/e7SjnvUH
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Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges the trade war could hit some clients hard. https://lnkd.in/e7SjnvUH