Consistent and accurate data to prove ROI and make strategic marketing decisions is essential, particularly during economic uncertainty. However, marketers report they don’t have the right data points to do this effectively. There’s a growing disconnect between the data and the decision-making process. When marketers rely on instinct alone, budgets aren’t maximized and marketing efforts do little for the bottom line. This can mean the difference between a thriving marketing department and one running on empty.

Download the report to learn:

• What marketers report as their top data challenges today
• Where marketers plan to allocate their budgets in 2023
• How marketers can begin to close their data gaps