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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,450 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Sheetz is celebrating dialed-in consumers with a campaign that imagines their id-fueled inner voices as Freakz — red puppets that fall somewhere between Taz from “Looney Tunes” and Animal from “The Muppets.”
Campaign Trail: Sheetz encourages fans to unleash their inner Freakz
marketingdive.com
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Corona Premier has appointed former NCAA football player and Bachelor contestant Matt James as its first-ever director of lifestyle. The appointment comes with a brand refresh aimed at encouraging an active lifestyle.
Corona Premier names director of lifestyle for new fitness-focused push
marketingdive.com
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Google had a robust Q1 on the advertising front while executives were eager to tout advances in generative AI. While the core search business continues to perform well, analysts cautioned its future isn’t assured amid a regulatory crackdown and questions over AI’s longer-term impact:
Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
marketingdive.com
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Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.
Cookies get another stay of execution — but have marketers already moved on?
marketingdive.com
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Toyota is celebrating all three days of the draft with a new campaign featuring Brock Purdy, the final pick of the 2022 draft. The expansive campaign includes both on-site activations and a new content series.
Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy
marketingdive.com
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Meta’s advertising business, which still accounts for the lion’s share of its revenue, had an impressive start to the year. That said, much of the Q1 earnings call centered on future-facing bets, including money losing like the metaverse:
Why Meta’s costly AI vision looks more compelling than the metaverse
marketingdive.com
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The bill stipulating the platform be banned or sold now goes to President Joe Biden, who has indicated he will sign it.
Sociable: US Senate approves TikTok sell-off proposal
marketingdive.com
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Coke SoundZ arrives as the beverage giant makes a $1.1 billion commitment to Microsoft Cloud and its generative AI capabilities.
Coke creates AI-powered instrument that only plays ‘uplifting sounds’
marketingdive.com
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Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.
Cookies get another stay of execution — but have marketers already moved on?
marketingdive.com