The Latest
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The image by Jarno Loeff is licensed under CC BY-SA 2.0
Streaming and sports marketing: Here’s what the numbers say
While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.
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Courtesy of PepsiCo
Starry ties free soda to hot temps as extreme weather sways marketing
The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.
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Courtesy of Spotify
Spotify tees up excitement for ‘Happy Gilmore 2’ with in-app mobile game
The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.
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Courtesy of Albertsons
Albertsons names new top retail media executive
Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the company.
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Courtesy of Taco Bell
Taco Bell boosts fan-created mobile orders with free advertising
Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it’s been shared.
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Courtesy of American Eagle
Why American Eagle tapped Sydney Sweeney for its priciest campaign yet
The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial intelligence-powered Snapchat try-on experience.
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Courtesy of Kraft Heinz
Velveeta says ‘Respect the Drip’ for first major campaign in 2 years
The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.
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Retrieved from YouTube on July 24, 2025
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
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Mike Coppola via Getty Images
VideoAmp builds momentum with Warner Bros. Discovery currency deal
The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.
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Permission granted by Wendy’s
Wendy’s marketing embraces the macabre with ‘Wednesday’ collaboration
The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app mobile game.
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Justin Sullivan via Getty Images
3 stats from Google’s Q2 show how it is weathering advertising turmoil
Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.
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Courtesy of Cheetos
Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads
Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time.
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Scott Olson via Getty Images
Coca-Cola leaned on marketing to navigate choppy economic waters in Q2
Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an earnings call.
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Courtesy of JCPenney
JCPenney builds on promising brand push with ‘Back-to-It’ campaign
The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok Branded Mission.
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Courtesy of Dairy Max
Dairy farmers cultivate Gen Z fans on Fortnite
A previous game from Dairy Max, which represents dairy farmers, sold over 40,000 pounds of milk through a blend of e-commerce and gaming.
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Courtesy of Mondelēz International
Chips Ahoy links with ‘Stranger Things’ for AR game, themed cookie
The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate into real-life prizes.
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Courtesy of Volkswagen
Volkswagen accelerates tech transformation with new digital AOR
CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.
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Courtesy of Dude Wipes
ColumnCampaign Trail: Dude Wipes clears up the evolution of wiping
CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.
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Courtesy of Spaceback
Over half of ad buyers are using generative AI for video creation: IAB
Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.
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Alamy
Publicis Groupe forecasts sunny H2 based on strong H1 new business gains
The company reported it had more than a dozen wins of material new business in the first half.
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Retrieved from Sun Bum on July 15, 2025
How Sun Bum’s loyalty program leaves ‘punch card land’ and builds community
The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities for brand engagement.
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Permission granted by Sonic Drive-In
Q&ADon’t hold the pickles: Sonic’s CMO on going all-in on dining trend
CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.
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Retrieved from Discord on July 17, 2025
Discord strengthens pitch to advertisers with new Orbs virtual reward
Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop.
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Courtesy of CeraVe
How CeraVe built a $2B brand by blending education and entertainment
The L’Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona fides.
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Courtesy of U.S. Bank
Inside US Bank’s ad integration with Netflix’s ‘Happy Gilmore 2’
CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.
