Future Of British Business

Google Sued by 130,000 Alleged Victims of Its Ad Dominance

  • UK class action accuses firm of anti-competitive practices
  • Claim follows earlier French antitrust fine against US company
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Google and its parent Alphabet Inc. were sued in a UK court over alleged antitrust abuses in a group claim by 130,000 businesses that argues the tech giant’s approach to advertising that may have cost companies billions of pounds in lost revenue.

The claim, filed at London’s UK Competition Appeal Tribunal on Wednesday, accuses Google and its parent of abusing their dominant position in online advertising and “earning super-profits for itself at the expense of the tens of thousands of publishers of websites and mobile apps in the UK.”