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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,504 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Bacardí's latest “Do What Moves You” spot literalizes how sound moves everyone and everything with help from ambassador Camila Cabello. The pop star’s new single “I Luv It” enlivens creative that welcomes the summer season:
Campaign Trail: Bacardí drinks from fountain of youth with Camila Cabello
marketingdive.com
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Starburst is leaning into the more than 479 million ways that consumers can enjoy one pack of 12 its candies for "Different Every Time" – its first major campaign in over a decade — that looks to deliver a seemingly endless array of content by utilizing generative AI.
Starburst taps gen AI for campaign that is ‘Different Every Time’
marketingdive.com
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Apple has been met with a wave of backlash over an ad promoting its latest iPad Pro model, billed as the thinnest product the tech firm has created to date. Many users have perceived the video, which shows objects like paints and a sculpture getting crushed, as hostile to art:
Not crushing it: Apple’s new iPad Pro ad met with wave of backlash
marketingdive.com
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Gap has a new global CMO as it continues a push to reclaim cultural relevance and boost sales. Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse audiences:
Gap names new global CMO amid push to revitalize brand
marketingdive.com
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Omnicom is shaking up consultancy Sparks & Honey to empower its data-driven Omni platform. A closer partnership with Omnicom Media Group will leverage insights from the shop’s AI-powered Q solution:
Omnicom shakes up Sparks & Honey amid Omni platform push
marketingdive.com
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Even as Google tinkers with its timeline for third-party cookie deprecation, marketers continue to test and adopt a range of alternative IDs, identity graphs and data clean room solutions. Could generative AI be the missing piece in their cookieless plans?
How generative AI could solve the cookie deprecation puzzle in 2024
marketingdive.com
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Budweiser is taking a new approach to audio advertising in a new Brazil-based campaign. Instead of interrupting Spotify user’s listening with traditional advertisements, the brand is using songs which mention the beer instead.
Budweiser turns songs mentioning the brand into targeted ads on Spotify
marketingdive.com
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Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content. Here are the biggest takeaways from digital video’s annual media-buying bonanza:
Digital’s media-buying bonanza wrestles with an industry at crossroads
marketingdive.com
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Following a refresh from branding agency Jones Knowles Ritchie, Impossible Foods launched a marketing campaign that targets meat-eating consumers looking for plant-based meat options that are better for public health and the planet.
Impossible Foods’ Americana ads address the meat problem — with more meat
marketingdive.com