The Latest
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Heineken transforms laundromats into late-night sports viewing spots
“LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours when sports bars are closed.
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BarkleyOKRP acquires Adlucent to boost performance marketing capabilities
The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.
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Budweiser turns songs mentioning the brand into targeted ads on Spotify
“UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists corresponding to their genre.
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Liquid I.V. refreshes brand to stand out in evolving hydration market
The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots.
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The Gen Z traveler has landed: Here’s what the numbers say
With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.
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Skittles raffles off rent-free NYC micro-apartment
The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company.
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TikTok makes bigger bet on publishers with ads tied to buzzy content, events
The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.
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How McDonald’s and Burger King diverge on value-driven messaging
Price-conscious consumers are forcing the QSR giants down different paths around how to advertise value and invest in their marketing.
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Pinterest credits shoppability, AI investments for ‘milestone’ Q1
The platform reached over half a billion monthly active users and saw a 23% revenue increase for its fastest user and revenue growth since 2021.
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Why video is key to Roblox’s evolving advertising strategy
The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.
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Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.
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Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
Advertising remained on a tear in Q1, with executives touting encouraging early results from a change that has been controversial with users.
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Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z
Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle.
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Warner Bros. Discovery unveils first-party data platform to unify video
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
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WPP lags agency peers amid China, tech spending pullbacks
The loss of major accounts like Pfizer also affected performance during a period when rivals largely made gains and touted renewed optimism.
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Gopuff strategizes ‘next chapter’ with largest-ever national campaign
“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”
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Estée Lauder boosts generative AI ambitions with expanded Microsoft deal
The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.
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Corona Premier names director of lifestyle for new fitness-focused push
Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.
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Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
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Column
Campaign Trail: Sheetz encourages fans to unleash their inner Freakz
Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths.
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Why Meta’s costly AI vision looks more compelling than the metaverse
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.
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Cookies get another stay of execution — but have marketers already moved on?
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.
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Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy
Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.
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Column
Sociable: What comes next for TikTok following approval of US sell-off bill?
TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.
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Coke creates AI-powered instrument that only plays ‘uplifting sounds’
Consumers in the U.S. and Europe can access Coke SoundZ as a digital app that turns noises associated with the beverage into melodies.