Subscribe to Marketing Dive to get the latest marketing news, trends, & insights in your inbox. Subscribe today: https://lnkd.in/gDc22uhh
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,479 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
-
http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
-
With rents skyrocketing, Skittles Littles is looking to make the Manhattan real estate market a little easier for one consumer. From now until May 18, consumers can enter to win a year of rent in a Skittles-inspired micro apartment.
Skittles raffles off rent-free NYC micro-apartment
marketingdive.com
-
TikTok is expanding a program that leans on premium publisher partnerships to align ad campaigns with tentpole cultural moments and IP. The company’s big NewFronts pitch comes as it faces a ban in the U.S., though that hasn’t seemed to stem excitement:
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
marketingdive.com
-
McDonald’s and Burger King explained on earnings calls how they are advertising value to price-conscious consumers and investing in their companies.
How McDonald’s and Burger King diverge on value-driven messaging
marketingdive.com
-
Roblox will take the next step in reaching out to brands by making immersive video ads available to all advertisers on its platform, giving marketers a scaleable way to reach the platform’s Gen Z-heavy audience without the need to build custom 3D content.
Why video is key to Roblox’s evolving advertising strategy
marketingdive.com
-
Amazon’s ad sales segment grew 24% in Q1, contributing to an impressive earnings report. While most of the category’s growth still comes from sponsored product ads, executives touted promising early results from the introduction of commercials to Prime Video:
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
marketingdive.com
-
At the NewFronts, Google harped on how CTV could build a better ecosystem without the baggage of third-party cookies. The company’s pitch centered on a sprawling partnership ecosystem and solutions like PAIR, which is being made open-source to the IAB Tech Lab:
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
marketingdive.com
-
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
Influencers sway consumers but authenticity loses some clout, study says
marketingdive.com
-
“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”
Gopuff strategizes ‘next chapter’ with largest-ever national campaign
marketingdive.com
-
The deal follows a similar one with Coca-Cola and arrives as the tech giant expands its relationship with publisher Axel Springer and makes its Copilot AI companion available to all advertisers.
Estée Lauder boosts generative AI ambitions with expanded Microsoft deal
marketingdive.com