XM Knowledge Base
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Making the case for CX in
Making the case for CX in
times of uncertainty
To say the global economy has changed in the past few months is an understatement. The shift in focus from times of ‘easy money’ to those of ‘tight money’ requires shifting gears, yet again. So how do you move forward with confidence? Get practical guidance on how to use customer unit economics to make more profitable CX and Marketing investments.
In this ebook you’ll learn:
- How responsibilities for CX and marketing leaders are shifting, and what to do to adapt
- The do’s and the don’t when making the case for CX spend in times of uncertainty
- The steps to take to effectively balance costs with loyalty so you can move forward with confidence
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