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Courtesy of PepsiCo
Pepsi crashes barbecues to rid them of Coke in latest stunt
A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.
By Jessica Deyo • May 15, 2025 -
Permission granted by Netflix
Netflix hones pitch to brands with richer data, personalization tools
Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
By Peter Adams • May 15, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of YouTube
YouTube spotlights how brands can own cultural moments at ad showcase
A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.
By Peter Adams • May 15, 2025 -
Courtesy of WBD
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.
By Chris Kelly • May 14, 2025 -
Courtesy of Amazon
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
By Chris Kelly • May 13, 2025 -
Courtesy of NBCUniversal
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
By Chris Kelly • May 12, 2025 -
Giuliano Benzin via Getty Images
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.
By Sara Karlovitch • May 12, 2025 -
James Sullivan via Getty Images
Meta touts complementary powers of video, AI in overture to brands
At the NewFronts, executives said that generative AI tools are “are going to help mark a new era of creativity” that marketers will aid in shaping.
By Peter Adams • May 9, 2025 -
Courtesy of PepsiCo
Mountain Dew touts new logo with tattoo sweepstakes, TikTok Shop exclusive
The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.
By Jessica Deyo • May 8, 2025 -
Permission granted by Disney
Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for its upfront presentation.
By Chris Kelly • May 8, 2025 -
Courtesy of Tubi
Tubi pitches products, partnerships designed for specific ad verticals
Fox’s AVOD service positioned itself as purpose-built for streaming advertising and announced an expanded partnership with Amazon around retail media.
By Chris Kelly • May 7, 2025 -
Anna Moneymaker / Staff via Getty Images
TikTok reassures brands on future as advertising ambitions broaden
Inventing a new model for social search and capitalizing on “out of phone” activations in areas like sports and music were in focus at the NewFronts.
By Peter Adams • May 7, 2025 -
Sean Gallup / Staff via Getty Images
Google adds retail media data to YouTube ads, beefing up pitch to brands
Costco, Intuit, Regal Cinemas and United Airline’s Kinective Media support a Display & Video 360 program that aims to wed shopper and brand campaigns.
By Peter Adams • May 6, 2025 -
Slaven Vlasic via Getty Images
Deep Dive5 years of media evolution provide few answers to brands’ chaotic 2025
Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions.
By Peter Adams , Julia Himmel • May 6, 2025 -
Courtesy of Universal Ads
Inside Universal Ads’ plan to reach the next 100K buyers of TV ads
Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the upfronts.
By Chris Kelly • May 5, 2025 -
hapabapa via Getty Images
Amazon’s booming ad business faces dynamic challenge from tariffs
While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.
By Peter Adams • May 2, 2025 -
Retrieved from YouTube on April 28, 2025
Sephora stakes its claim in skin care with multichannel campaign
Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.
By Jessica Deyo • April 29, 2025 -
Justin Sullivan via Getty Images
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
By Peter Adams • April 25, 2025 -
Giuliano Benzin via Getty Images
Opinion
Do the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
By Mark Zamuner • April 23, 2025 -
gorodenkoff via Getty Images
OpenAP’s TV network owners push ahead on interoperable streaming ads
The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.
By Aaron Baar • April 21, 2025 -
Courtesy of Gatorade
Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’
“Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.
By Jessica Deyo • April 18, 2025 -
Courtesy of CoComelon
Kids entertainment brand CoComelon lends a hand in first brand campaign
“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.
By Jessica Deyo • April 17, 2025 -
Permission granted by Filmsupply
Sponsored by FilmsupplyShifting perspectives: 3 trends redefining creative video marketing today
A guide to how creators and marketers should think about commercial video right now.
April 16, 2025 -
Courtesy of Pernod Ricard
Malibu encourages work-life balance in new ad starring Brian Cox
Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”
By Sara Karlovitch • April 14, 2025 -
Permission granted by Musicbed
Sponsored by MusicbedHow 3 music trends are boosting video marketing campaigns right now
Which music concepts are hitting the right notes for video creators and marketers today?
April 14, 2025
