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Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 6,485 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Consumers are still looking to make up for time lost to the pandemic, and travel remains a top priority for many. However, post-pandemic travel looks very different, with loyalty programs playing a significant role.
The Gen Z traveler has landed: Here’s what the numbers say
marketingdive.com
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Liquid I.V. is jumping on the brand refresh bandwagon with new branding that looks to center the customer experience in packaging and merchandising with a bold, modern look.
Liquid I.V. refreshes brand to stand out in evolving hydration market
marketingdive.com
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With rents skyrocketing, Skittles Littles is looking to make the Manhattan real estate market a little easier for one consumer. From now until May 18, consumers can enter to win a year of rent in a Skittles-inspired micro apartment.
Skittles raffles off rent-free NYC micro-apartment
marketingdive.com
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TikTok is expanding a program that leans on premium publisher partnerships to align ad campaigns with tentpole cultural moments and IP. The company’s big NewFronts pitch comes as it faces a ban in the U.S., though that hasn’t seemed to stem excitement:
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
marketingdive.com
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McDonald’s and Burger King explained on earnings calls how they are advertising value to price-conscious consumers and investing in their companies.
How McDonald’s and Burger King diverge on value-driven messaging
marketingdive.com
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Roblox will take the next step in reaching out to brands by making immersive video ads available to all advertisers on its platform, giving marketers a scaleable way to reach the platform’s Gen Z-heavy audience without the need to build custom 3D content.
Why video is key to Roblox’s evolving advertising strategy
marketingdive.com
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Amazon’s ad sales segment grew 24% in Q1, contributing to an impressive earnings report. While most of the category’s growth still comes from sponsored product ads, executives touted promising early results from the introduction of commercials to Prime Video:
Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
marketingdive.com
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At the NewFronts, Google harped on how CTV could build a better ecosystem without the baggage of third-party cookies. The company’s pitch centered on a sprawling partnership ecosystem and solutions like PAIR, which is being made open-source to the IAB Tech Lab:
Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles
marketingdive.com
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Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
Influencers sway consumers but authenticity loses some clout, study says
marketingdive.com