Challenge

Sephora relied on paid search, social media promotions, and a fragmented affiliate channel. The team lost time and resources due to lack of customization, payment confusion, & overlapping affiliates. 

Results

• $7.4M in revenue from 293 partners

• 3X revenue growth

• 101% increase in partner growth

Solution

Sephora needed a unified partnership management platform in order to manage affiliates across regions, streamline partner recruitment, offer flexible contracting and in-depth reporting. They turned to impact.com

By switching to impact.com, Sephora found the perfect partnership platform. The team brought all its partners and affiliates together, building a consistent foundation and workflow on impact.com's platform. With impact.com's expert support team and software solutions, Sephora could focus on addressing its core goals.

Sephora triples revenue with diverse partnerships

Challenge

M1 Finance had partner onboarding friction and the process required manual effort internally, which slowed program growth. They needed a platform that could customize contracts to it's business model.

Results

• 300% partner growth YoY

• 50% lower cost-per-quality-user than paid search

• 80% lower cost-per-quality user than social

Solution

Deploying impact.com’s platform delivered major gains for M1 Finance’s referral program and made partnerships the brand’s top channel in terms of ROAS.

By deploying impact.com, M1 was able to see major gains within the first 6-months. They said goodbye to manual onboarding processes and hello to automating recruitment, customized contracts, and fast growth. M1 Finance’s referral program made partnerships the brand’s top channel in terms of ROAS.

Partnerships are top channel for ROAS at M1

Challenge

Canva's primary source of growth was SEO and occasionally bloggers, content creators, or site owners who might be willing to host a link.
In order to grow, they needed to harness a more formal approach.

Results

• 2X revenue MoM

• 9K global partners

Solution

impact.com gave Canva the ability to track and support a wide variety of partner and contract types, and manage partners from all over the world, including managing and accurately tracking payouts in multiple currencies.

In the first six months using impact.com, the size of Canva’s partnership program and partnership revenue consistently doubled month-over-month, and its network grew to approximately 9,000 partnerships. The diversity of its partnership network has also exploded, with YouTubers and bloggers, media publishers, podcasters, and B2B partners all coming on board.

Canva's revenue doubled MoM and grew 9K global partners

Challenge

Needed an affiliate network that could support a more complex CPC program. Because they were in a time-crunch, they needed to migrate existing program within a week.

Results

• 100% order-driving partners migrated within 1 week

• 154% of order goals met within first month

Per AP's recommendation, Nurx required:

• Click caps 

• A marketplace for recruiting affiliate partners 

• Tiered bonus payouts

Personalized healthcare company Nurx had a thriving cost-per-action (CPA) based affiliate program with Acceleration Partners that had been demonstrating exceptional results. However, due to a change in medical-legal language and regulations, Nurx needed to switch to a cost-per-click (CPC) payout model. With impact.com's diverse payment options and easy-to-use platform, all Nurx partners were migrated within a week and exceeded their goal of new orders within the month.

Migrated within a week and saw 154% goal reached within first month

Challenge

Needed to drive more engagement from existing publishers, but it was too time-consuming to execute at scale. They used newsletters to reach broad publishers, but neededa better way.

Results

• 15X more outreaches a week

• 100%+ publisher engagement and revenue

Solution:

Fanatics was able to see everything together in one place. With every publisher tagged by team, topic, and interest, Fanatics was able to segment publishers based on their interests and then send highly relevant messages or promotional offers during peak moments.

Fanatics manages 32 affiliate programs with more than 50k publishers. Although they had a very successful program, the team had a hard time managing the complexity or communicating with publishers in a relevant manner. Fanatics was able to hyper-target publishers with promotional opportunities during big sporting events, which lead to higher publisher engagement and an increase in revenues.

Fanatics saw 100%+ partner engagement & 15x recruitment emails