ON DEMAND WEBINAR
Duration: 1 hour

​
In today's economy, retailers must leverage the most accurate, relevant data to succeed. Traditionally, that’s meant relying on demographic data and socio-economic indicators. But that approach isn’t good enough anymore.

The solution? Many retail organizations are pivoting to leveraging vehicle traffic data. Specifically, the new standard is Detailed Historical Traffic (DHT), which is more timely and accurate. In addition, road traffic sensors, connected vehicles and mobile devices provide retailers with a clearer picture at the hyper-local level. In this webinar, we’ll explore how brand and marketing managers can use traffic analytics to enrich their intelligence dashboards and ultimately make smarter business decisions. Watch this webinar to learn:

• Why Detailed Historical Traffic (DHT) is the future of traffic data
• The different types of traffic data and how to use them to project sales, evaluate locations and pricing and more
• How to enhance your team’s capabilities with better, smarter, cleaner data
• The best methods for location-based traffic patterns analysis

SPEAKERS  

Enrico Guenard
Practice leader – Mobility data
Korem

Jean-Sébastien Turcotte
VP, Sales
Korem