Webinar
Transform 1st-Party Data into Advertising Gold
Access this webinar to learn about:
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The rise of 1st-party data and its impact on digital advertising.
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How to identify and leverage potential sources of 1st-party data across channels.
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Activating your 1st-party data and creating a comprehensive customer view.
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Best practices for data segmentation and audience targeting using 1st-party data.
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How to use 1st-party data to offer seamless and personalized customer experiences.
Leverage 1st-Party Data With Programmatic Advertising
In an era of fragmented data and evolving privacy regulations, leveraging 1st-party data has become critical for marketers to achieve accurate targeting. Register to watch an insightful webinar where Ben Brodie welcomes David Wells from Snowflake to unravel the role of 1st-party data in building a highly-effective personalized digital strategy.
The Speakers
Ben Brodie
Director of Corporate Development & Channel Partnerships at StackAdapt
Ben is a seasoned media and adtech professional with a wealth of experience in sales, growth, and partnerships within mid-market and enterprise-level environments. With a strong commitment to leading with value, Ben brings a strategic mindset and a track record of success overseeing both M&A activities and the Channel Partnerships Department at StackAdapt. Ben specializes in identifying growth opportunities to propel the company's success.
David Wells
Industry Principal, Media, Entertainment & Advertising at Snowflake
David Wells is an Industry Principal at Snowflake Media with over 15 years of experience in strategy, sales, and global management of partnerships across agency holding companies, programmatic platforms, and publishers. He owns the GTM and strategy associated with adtech and martech, including programmatic activation, data hygiene, identity, and measurement among other areas.