Mobile
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Courtesy of Hellmann’s
Hellmann’s turns ketchup into currency to push mayo, fries combo
“Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.
By Jessica Deyo • March 31, 2025 -
Courtesy of DoorDash
Ben & Jerry’s, Red Bull lift sales with new DoorDash advertiser solution
A new Banner on DoubleDash format delivered over 95% new-to-brand impressions for beta advertisers in Q4 2024, according to an internal analysis.
By Aaron Baar • March 27, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Molson Coors
Coors Light taps AI to turn baseball fans’ obstructed views into brews
“Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash prize via Venmo.
By Jessica Deyo • March 27, 2025 -
Courtesy of The Coca-Cola Company
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
By Chris Kelly • March 26, 2025 -
Ivan Pantic via Getty Images
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.
By Jessica Deyo • March 20, 2025 -
Courtesy of Pizza Hut
Pizza Hut introduces second-screen mobile companion for March Madness
The digital experience can be accessed via Instagram and leverages Meta AI to dish out real-time game reactions, hot takes and exclusive offers.
By Aaron Baar • March 20, 2025 -
Retrieved from Buffer on March 18, 2025
Sociable: Longer clips are gaining traction on TikTok, data shows
Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.
By Andrew Hutchinson • March 17, 2025 -
Courtesy of Capri Sun
Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches
The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.
By Aaron Baar • March 13, 2025 -
Retrieved from YouTube on March 12, 2025
Buffalo Wild Wings riffs on infomercial tropes for March Madness
The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.
By Jessica Deyo • March 13, 2025 -
Retrieved from YouTube on March 10, 2025
Clorox tests emotional response to cleaning for new brand platform
Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
By Jessica Deyo • March 11, 2025 -
Courtesy of Papa Johns
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
By Jessica Deyo • March 6, 2025 -
Courtesy of Twitch
Twitch simplifies sponsorship, revenue opportunities for streamers
A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.
By Aaron Baar • March 6, 2025 -
Retrieved from Instagram on March 06, 2025
Sociable: How to maximize Reels success, according to Instagram
Some tips for your Reels, including why you should be posting longer content.
By Andrew Hutchinson • March 5, 2025 -
Courtesy of Portillo’s
Portillo’s launches loyalty without an app
The hot dog chain hopes its loyalty program, based in digital wallets, can offer personalized options for guests and businesses without causing app fatigue.
By Aneurin Canham-Clyne • March 4, 2025 -
Courtesy of WeWard
WeWard lines up Venus Williams to stand out in fitness app crowd
Venus Williams has signed on as an investor and brand ambassador for the app, which incentivizes walking by offering rewards.
By Aaron Baar • Feb. 27, 2025 -
Courtesy of Gap
Gap and Parker Posey celebrate self-expression in spring campaign
“Feels like Gap” sees the actress star in a 90-second spot that will be amplified across digital, social media and out-of-home channels.
By Jessica Deyo • Feb. 27, 2025 -
Courtesy of Apple
Apple boosts MLS Season Pass with expanded content, programming
Android users can now download the Apple TV app from the Google Play app store and subscribe to MLS Season Pass using their Google Play account.
By Aaron Baar • Feb. 20, 2025 -
Courtesy of E.l.f. Cosmetics
E.l.f. Cosmetics channels telenovelas for TikTok, Instagram series
“Descubre e.l.f.ecto” — or “Discover the e.l.f. effect” — is based in Mexico and comes as the cosmetic purveyor’s presence in the region grows.
By Jessica Deyo • Feb. 20, 2025 -
Michael M. Santiago / Staff via Getty Images
Etsy refines search experience for ‘people that don’t speak merch’
The retailer wants to draw more customers to its app, which accounts for more than 40% of gross merchandise sales but just 25% of visits.
By Bryan Wassel • Feb. 19, 2025 -
Retrieved from TikTok on March 18, 2021
ColumnSociable: TikTok reinstated in US app stores after assurance from attorney general
Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.
By Andrew Hutchinson • Feb. 14, 2025 -
Courtesy of Nike
Deep DiveJust did it: Women-focused Super Bowl LIX ads score as other marketers falter
Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.
By Peter Adams , Chris Kelly • Feb. 10, 2025 -
Illustration: Madeline McMahon for Industry Dive
Super Bowl LIX: Analyzing the game’s advertising and engagement data
The big game’s ads, broken down by key stats reflecting cost, reach, performance and more.
By Sara Karlovitch • Feb. 10, 2025 -
Courtesy of NYX Professional Makeup
NYX teams with DraftKings for Super Bowl LIX predictions game
Consumers can predict which pop-culture moments may happen during the game for the chance to win a share of $60,000 in prizes.
By Jessica Deyo • Feb. 6, 2025 -
Courtesy of Kia
Kia counterprograms Super Bowl with mobile game
Promoted on Instagram and TikTok, the automaker’s Kia Squares effort looks to engage big game viewers beyond the duration of a traditional ad.
By Aaron Baar • Feb. 6, 2025 -
Courtesy of Tums
Deep DiveAs Super Bowl’s cultural cachet grows, brands look beyond in-game ads
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying millions for an in-game ad.
By Chris Kelly • Feb. 6, 2025
