The Latest
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Permission granted by Taco Bell/Diversified Restaurant Group
How Yum Brands predicts the ‘it’ beverage of the future
Yum Brands CMO Ken Muench explains how the company knows, years ahead of time, which flavors it will pursue for beverage innovation.
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Courtesy of Kellanova
Why Kellanova’s snack brands inked first sports deal as a group
Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS and the NWSL.
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Courtesy of Carl’s Jr.
How Carl’s Jr. built on big game success with social star Alix Earle
The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.
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Courtesy of McDonald’s
McDonald’s brings back McDonaldland to unlock consumers’ ‘core memories’
Publicis, Wieden+Kennedy, TMS, ProdCo, We Are Social, IMG and IMS collaborated on different elements of the nostalgic campaign.
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Jenn Goodman/Marketing Dive
How Kroger built a sonic ecosystem into its multichannel brand platform
The grocery giant teamed with Made Music Studio to expand on existing brand elements and engage with evolving consumers.
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Courtesy of Anthropologie
Anthropologie upgrades Maeve private label to stand-alone brand
A robust marketing strategy includes an ad campaign across digital and physical channels, a Substack newsletter, an in-person event and more.
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Courtesy of Domino’s Pizza
How Domino’s new ads hit at fast food burger chains in fight over value
New spots visualize how a slice of pizza stacks up to a similarly priced slice of a burger to boost a long-standing deal and reach value-focused consumers.
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Courtesy of Liquid Death
Liquid Death brings guillotines to fantasy football with Yahoo Sports
The edgy canned water brand digitally beheads fantasy football players in a collaboration with a leading platform for the popular game.
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Courtesy of Neutrogena
Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories
The brand is hoping to take advantage of a TikTok trend that has garnered over 4.7 billion views and helped to boost romance novel sales.
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Permission granted by Columbia Sportswear
Columbia slams ‘pristine’ outdoors marketing with new brand platform
Looking to cut through category sameness, “Engineered for Whatever” leverages dark humor and grit to show how Columbia’s gear is tested.
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Courtesy of Miracle-Gro
ColumnCampaign Trail: Miracle-Gro invites gardeners to have a ‘Full Bush Summer’
Inspired by a cultural trend that spans social and traditional media, the edgy campaign began as an idea from The Martin Agency.
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Giuliano Benzin via Getty Images
Nielsen moves beyond impressions to outcomes with marketplace offering
The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.
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Noah Berger/Getty Images for Amazon Web Services via Getty Images
Amazon’s ad business stays strong as CTV, DSP offerings improve
The tech giant grew its ad revenue by 22% as it continues to improve its full-funnel offerings, but tariffs and recessionary fears loom.
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Courtesy of Chipotle
Chipotle turns up the heat on summer marketing with Snapchat
As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion.
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Courtesy of Kraft Heinz
Lunchables boasts its cool factor for back-to-school campaign
“The Lunchables Effect” is the brand’s first big marketing push in several years as Kraft Heinz plans to ramp up marketing spend in the second half.
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Courtesy of The Walt Disney Company
Disney touts brand tie-ups, multi-platform reach for ‘Project Runway’
Brands including Calia by Dick’s Sporting Goods, Ulta Beauty and PNC Bank will have appearances on the show on Freeform, Disney+ and Hulu.
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Alamy
3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision
Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.
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Courtesy of Shake Shack
Shake Shack to spend more on ads to sustain sales growth
CEO Rob Lynch said the brand should embrace a more aggressive marketing strategy to set it apart from fast food burger chains.
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Permission granted by Doritos
Doritos parodies retro adult films to promote new spicy chip flavor
Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”
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Scott Olson via Getty Images
Starbucks CEO cites marketing as a bright spot of turnaround efforts
The chain is planning “significant” improvements to its rewards program for early 2026 to help grow loyalty, brand love and engagement.
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Scott Olson via Getty Images
Kroger unifies retail media, consumer insights and loyalty marketing services
All of those teams are now aligned in a single division in response to brands’ demand for broader growth strategies and more flexible media capabilities.
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Courtesy of Geico
Geico stretches marketing reach with 8 campaigns across 7 offerings
In its largest creative push to date, the insurance company rolled out 60 video ads, 54 social ads and 50 audio ads tailored to specific markets.
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Courtesy of Sprite
Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts
In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.
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Retrieved from McDonald’s on July 24, 2025
How McDonald’s dug into nostalgia and reignited the chicken wars
The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.
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Courtesy of Roku
WPP Media, Criteo partner to bring more performance to CTV advertising
Activating shopper audiences is the goal of a pact wedding Criteo’s commerce media data with WPP Media’s large marketing model solution.
