YouTube Reveals 2024 Upfront Week Plans

YouTube Among First Companies to Announce 2024 Upfront Week Plans 

Brandcast will return to Lincoln Center through 2026

YouTube is being upfront about its Brandcast plans.

Top line

Today, YouTube announced that it would return to upfront week in 2024, with its Brandcast event once again making a home at New York’s David Geffen Hall in Lincoln Center. Next year’s event takes place on Wednesday, May 15, at 6 p.m.

The news came in a blog post from Anne Marie Nelson-Bogle, vp, YouTube ads marketing, with the exec also announcing that the company signed a deal to return to David Geffen Hall through 2026.

Between the lines

YouTube shook up its upfront event in 2023, with the company exclusively sharing with Adweek that it would leave New York’s Imperial Theatre for Lincoln Center and shift from a Tuesday event to Wednesday.

Headshot of Bill Bradley

Bill Bradley

Bill Bradley is Adweek's deputy TV, Media and Sports editor.