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Retrieved from Ben’s Original on July 08, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites people over dinner.
By Peter Adams • July 8, 2025 -
Permission granted by The Coca-Cola Company
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
“Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR experience.
By Peter Adams • July 1, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Permission granted by Target
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
By Peter Adams • June 30, 2025 -
Permission granted by DoorDash
DoorDash parodies horror classics in pitch to budget-crunched parents
A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”
By Peter Adams • June 27, 2025 -
Courtesy of Molson Coors
Blue Moon slices into comedy for first celebrity partnership
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and was created with agency Adam&eveDDB.
By Sara Karlovitch • June 26, 2025 -
Courtesy of Vital Farms
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.
By Jessica Deyo • June 26, 2025 -
Permission granted by Southwest Airlines
Southwest argues seating policy changes are NBD in cheeky new ads
A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.
By Peter Adams • June 20, 2025 -
Courtesy of Roku
Amazon, Roku address CTV advertising reach and efficiency in new deal
The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
By Peter Adams • June 18, 2025 -
Dan Kitwood via Getty Images
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe
TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
By Peter Adams • June 17, 2025 -
Michael M. Santiago/Getty Images via Getty Images
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
By Chris Kelly • June 17, 2025 -
blackCAT via Getty Images
Amazon delivers reporting for live shoppable streaming video
With interest in creator content high, the new capabilities help marketers better understand what is driving sales.
By Aaron Baar • June 16, 2025 -
Courtesy of E.l.f. Beauty
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special
Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.
By Jessica Deyo • June 12, 2025 -
Courtesy of M&M’s
M&M’s promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
By Peter Adams • June 10, 2025 -
Permission granted by Amazon
Amazon widens access to video generator as AI ad tools gain traction
Agency BTR Media described using the feature to cater videos to different product searches and said it has been a “game-changer” for clients.
By Peter Adams • June 10, 2025 -
Courtesy of Walmart
Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.
By Jessica Deyo • June 9, 2025 -
Courtesy of Venmo
Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Aimee Lou Wood and Patrick Schwarzenegger promote the Venmo Debit Card in a spot set to a remixed version of Black Sheep’s “The Choice Is Yours.”
By Jessica Deyo • June 5, 2025 -
Courtesy of Lego
Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.
By Peter Adams • June 4, 2025 -
Permission granted by Progressive
Progressive comes to the rescue when Superman can’t in movie tie-up
A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in Metropolis.
By Peter Adams • June 2, 2025 -
Courtesy of Coca-Cola
Coke pushes Gen Z to ditch digital noise and embrace summer fun
“Enjoy the moment with a Coca-Cola” was created with WPP Open X, led by Ogilvy, with support from VML and Publicis.
By Peter Adams • May 27, 2025 -
Courtesy of Amazon
Amazon bolsters ad business with InfoSum, Magnite partnerships
The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.
By Aaron Baar • May 27, 2025 -
Courtesy of McCain Foods
Why McCain Foods made an AR mobile game to teach regenerative farming
The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains CMO Christine Kalvenes.
By Jessica Deyo • May 22, 2025 -
Courtesy of PepsiCo
Pepsi crashes barbecues to rid them of Coke in latest stunt
A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.
By Jessica Deyo • May 15, 2025 -
Permission granted by Netflix
Netflix hones pitch to brands with richer data, personalization tools
Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
By Peter Adams • May 15, 2025 -
Courtesy of YouTube
YouTube spotlights how brands can own cultural moments at ad showcase
A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.
By Peter Adams • May 15, 2025 -
Courtesy of WBD
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.
By Chris Kelly • May 14, 2025
