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Retrieved from YouTube on July 24, 2025
Sociable: Inside YouTube’s new generative AI features for Shorts
Among the latest additions is image-to-video animation, which can turn your photos into animated elements.
By Andrew Hutchinson • July 24, 2025 -
Justin Sullivan via Getty Images
3 stats from Google’s Q2 show how it is weathering advertising turmoil
Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.
By Peter Adams • July 24, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Kraft Heinz
Velveeta says ‘Respect the Drip’ for first major campaign in 2 years
The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.
By Jessica Hammers • July 24, 2025 -
Courtesy of Cheetos
Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads
Thing, a skittering appendage known for causing chaos, is taking on the mascot role usually held by Chester Cheetah for a limited time.
By Peter Adams • July 22, 2025 -
Courtesy of Spaceback
Over half of ad buyers are using generative AI for video creation: IAB
Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands plan to do the same.
By Sara Karlovitch • July 18, 2025 -
Permission granted by Sonic Drive-In
Q&ADon’t hold the pickles: Sonic’s CMO on going all-in on dining trend
CMO Ryan Dickerson discusses a Grillo’s partnership and ad shoot that involved over 2,000 real pickles as briny snacks win Gen Z’s favor.
By Peter Adams • July 17, 2025 -
Courtesy of Olipop
Olipop’s new ads show how the brand is winning people back to soda
Stars like Kristin Chenoweth and Joshua Jackson share their nostalgia for soda and love of Olipop in a campaign inspired by “Got Milk?” ads.
By Peter Adams • July 15, 2025 -
Courtesy of JanSport
Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z
The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.
By Jessica Hammers • July 15, 2025 -
Mediaphotos via Getty Images
Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season
The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.
By Chris Kelly • July 14, 2025 -
Permission granted by Kentucky Fried Chicken
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes vibe as “The Bear.”
By Peter Adams • July 14, 2025 -
Courtesy of Roku
‘Superman’ takes over Roku with first-to-market search integrations
The integration includes key placements on the CTV platform, a voice query activation and a content hub all themed around the DC superhero blockbuster.
By Peter Adams • July 11, 2025 -
Courtesy of State Farm
How State Farm is stepping up its gaming-focused reality series
The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.”
By Chris Kelly • July 9, 2025 -
Retrieved from Ben’s Original on July 08, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
The marketer, previously known as Uncle Ben’s, partnered with agency JKR to update its brand identity to be more consistent and distinctive.
By Peter Adams • July 8, 2025 -
Permission granted by The Coca-Cola Company
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
“Refresh Your Galaxy” was made by WPP’s bespoke Open X agency for Coke in collaboration with Disney and features an AR experience.
By Peter Adams • July 1, 2025 -
Permission granted by Target
How Target is tackling back-to-school marketing with dual campaigns
Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend product assortment.
By Peter Adams • June 30, 2025 -
Permission granted by DoorDash
DoorDash parodies horror classics in pitch to budget-crunched parents
A campaign around Summer of DashPass savings stars Freddie Prinze Jr. and Ali Larter in content that apes movies like “Final Destination.”
By Peter Adams • June 27, 2025 -
Courtesy of Molson Coors
Blue Moon slices into comedy for first celebrity partnership
“Nothing Outshines a Blue Moon” features “Saturday Night Live” star Colin Jost and was created with agency Adam&eveDDB.
By Sara Karlovitch • June 26, 2025 -
Courtesy of Vital Farms
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
The pasture-raised eggs brand teamed with cast member Liza Colón-Zayas for a spot that will air ahead of each episode of the series’ latest season.
By Jessica Hammers • June 26, 2025 -
Permission granted by Southwest Airlines
Southwest argues seating policy changes are NBD in cheeky new ads
A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach.
By Peter Adams • June 20, 2025 -
Courtesy of Roku
Amazon, Roku address CTV advertising reach and efficiency in new deal
The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.
By Peter Adams • June 18, 2025 -
Dan Kitwood via Getty Images
TikTok brings expanded suite of generative AI ad tools to WPP, Adobe
TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.
By Peter Adams • June 17, 2025 -
Michael M. Santiago/Getty Images via Getty Images
Why Disney’s Compass seeks true north in data collaboration
A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.
By Chris Kelly • June 17, 2025 -
blackCAT via Getty Images
Amazon delivers reporting for live shoppable streaming video
With interest in creator content high, the new capabilities help marketers better understand what is driving sales.
By Aaron Baar • June 16, 2025 -
Courtesy of E.l.f. Beauty
E.l.f. gets ‘Sunhinged’ about SPF denial for YouTube comedy special
Hosted by comedian Marie Faustin, the special addresses Gen Z consumers who, despite being skin care-obsessed, forget to apply sunscreen.
By Jessica Hammers • June 12, 2025 -
Courtesy of M&M’s
M&M’s promotes cross-generational unity with new creative platform
Ads show people of different ages and backgrounds bonding over the candy, which is putting fresh emphasis on the ampersand in its name.
By Peter Adams • June 10, 2025
