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Volkswagen Group promoted from within to fill the vacant global chief marketing officer space at its eponymous brand, appointing Susanne Franz to the position.
Franz has led global marketing for the group’s Audi brand since 2019. Now, she will be tasked with overseeing Volkswagen’s marketing efforts globally for its passenger car business.
Among her core remit will be expanding the German car marque’s overall customer experience internationally and making Volkswagen the brand that can shift most cars globally.
The appointment follows the departure of global CMO Nelly Kennedy. who stepped down in February 2023 after just over 12 months in the role for personal reasons.
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