ON DEMAND WEBINAR
Duration: 1 hour

Marketing teams at health companies want to provide information that helps consumers make important health-related decisions. Personalization is an effective way to build relationships with customers, but many health marketers have yet to tackle this tactic or lack the ability to do so at scale.

In this webinar, experts will share tools and strategies that can help health marketers dial into their customers’ needs: the kinds of information they’re seeking, how they use media to find it — and what goes into building productive relationships with them. You’ll learn:

• Why personalization matters in health marketing
• How the right strategy can produce more relevant customer engagement
• How to gather and use the right data for personalization

SPEAKERS

Jennifer Hickman
Vice President, Strategy & Growth
Quad - Health

Brian Wendle
Vice President, Digital Strategy
Rise - a Quad Agency