Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,794 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges the trade war could hit some clients hard. https://lnkd.in/e7SjnvUH
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Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges the trade war could hit some clients hard. https://lnkd.in/e7SjnvUH
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The c-store chain is the first presenting sponsor of the pop-punk-focused When We Were Young as part of a bid to connect with consumers around culture. https://lnkd.in/ezFbB_im
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Loyalty programs can help brands shape consumer behavior, avoid the sting of inflation and transform information into valuable digital data. Join our journalists along with industry experts for a live virtual event to learn how to keep consumers digitally engaged in a competitive, value-dominated landscape. Save your free seat now: https://lnkd.in/eAGZBJGj
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This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009. https://lnkd.in/eF4QCyUz
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Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue expectations. https://lnkd.in/eVGDjK7f
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Moving forward, the company is divvying up marketing duties between a marketing chief and chief communications officer. https://lnkd.in/eRV_Dt_f
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The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years. https://lnkd.in/ecTHjBBh
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The decision to not move forward with an opt-out option arose out of an “evolution” of both the industry and the regulatory environment, according to a Google official. https://lnkd.in/gZCzz4Af