Agencies


  • Building facade with large windows and a white panel displaying a golden lion logo next to the word “PUBLICIS” in thin capital letters.
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    Alamy
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    Publicis Groupe forecasts sunny H2 based on strong H1 new business gains

    The company reported it had more than a dozen wins of material new business in the first half. 

    By Aaron Baar • July 21, 2025
  • Volkswagen app on smartphone
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    Courtesy of Volkswagen
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    Volkswagen accelerates tech transformation with new digital AOR

    CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle launches like the ID. Buzz.

    By July 21, 2025
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

    The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

    By July 16, 2025
  • A family sits together watching TV.
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    Mediaphotos via Getty Images
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    Comscore, iSpot, VideoAmp pass currency audit ahead of broadcast season

    The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

    By July 14, 2025
  • WPP CEO Cindy Rose
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    Courtesy of WPP
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    WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

    Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

    By July 10, 2025
  • WPP CEO Mark Read
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    Courtesy of WPP
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    WPP’s outlook sinks as advertising faces worsening macro conditions

    Macroeconomic volatility and the loss of large accounts led the group to cut its 2025 outlook, but it remains to be seen how rivals are faring.

    By July 9, 2025
  • U.S. President Donald Trump is displayed on a television screen as traders work on the floor of the New York Stock Exchange.
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    Spencer Platt via Getty Images
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    Deep Dive

    How CMOs tackled challenges in H1 2025 — and what they must do next

    Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars and artificial intelligence.

    By July 8, 2025
  • State Farm mascot Jake from State Farm stands with influencer Kai Cenat outside while on set for the brand's "Batman vs. Bateman" campaign.
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    Courtesy of State Farm
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    Deep Dive

    7 successful marketing campaigns that met 2025’s chaos with determination

    As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

    By , July 8, 2025
  • People check in at an Alaska kiosk.
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    Mario Tama via Getty Images
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    How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

    Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

    By July 8, 2025
  • A Roblox developer uses a computer
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    Courtesy of Roblox
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    Dentsu, GeekOut, Kodansha team up to drive Roblox creator opportunities

    With next-gen entertainment in mind, Robmix will provide support around on-site and off-site IP development related to the popular gaming platform.

    By Aaron Baar • July 7, 2025
  • Unilever IPG Studios
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    Courtesy of Unilever
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    Unilever debuts AI-driven design unit to wean brands off TV-first model

    Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3. 

    By July 7, 2025
  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    DoubleVerify, IAS develop attention measurement solutions for Snap

    DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

    By Aaron Baar • July 2, 2025
  • A person holds a smartphone showing the Starbucks app
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    Courtesy of Starbucks
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    Will AI ‘completely rewire’ loyalty programs?

    Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

    By Michael Brady • July 2, 2025
  • Consul Efficient Way To Pay ad
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    Retrieved from Vimeo on June 30, 2025
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    Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced

    The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.

    By Aaron Baar • June 30, 2025
  • Over the shoulder angle of a young gamer playing a video game on personal computer in a neon lit living room at home.
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    gorodenkoff via Getty Images
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    IAB standardizes gaming campaign measurement with new framework

    The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

    By June 30, 2025
  • John Wren, Chairman & CEO of Omnicom, and Philippe Krakowsky, Interpublic’s CEO
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    Courtesy of Omnicom
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    Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

    The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views. 

    By June 24, 2025
  • The Biden administration signed into law legislation that gives TikTok owner ByteDance one year to sell the platform or face a nationwide ban.
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    Dan Kitwood via Getty Images
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    TikTok brings expanded suite of generative AI ad tools to WPP, Adobe

    TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency creatives.

    By June 17, 2025
  • Walt Disney company logo is displayed on the floor of the New York Stock Exchange
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    Michael M. Santiago/Getty Images via Getty Images
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    Why Disney’s Compass seeks true north in data collaboration

    A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

    By June 17, 2025
  • Two-liter bottles of Pepsi are lined up on a store shelf.
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    Spencer Platt via Getty Images
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    PepsiCo taps VaynerMedia to evolve in-house agency model

    A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.

    By June 16, 2025
  • Cloud icon in center with networks surrounding
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    Andy via Getty Images
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    Can Acxiom and Snowflake break the data black box where others failed?

    The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s decision to keep third-party cookies.

    By June 15, 2025
  • YouTuber sues Nvidia over AI video use
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    Justin Sullivan via Getty Images
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    Publicis deepens AI transformation services with help from Nvidia

    A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

    By Updated June 12, 2025
  • EY logo
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    Jack Taylor via Getty Images
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    EY merges design, creative, CX and AI services into EY Studio+

    The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape markets at scale.”

    By Aaron Baar • June 9, 2025
  • Outgoing WPP CEO Mark Read
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    Courtesy of WPP
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    WPP CEO Mark Read to retire at challenging juncture for agency giant

    The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring InfoSum. 

    By June 9, 2025
  • AI
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    (Valentin Russanov) via Getty Images
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    WPP Media launches AI-driven tool to push beyond ID-based targeting

    Open Intelligence combines artificial intelligence with customized media models to predict audience behavior by leveraging data from 75 markets.

    By June 5, 2025
  • GroupM CEO Brian Lesser
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    Courtesy of GroupM
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    GroupM becomes WPP Media as holding company prepares for future

    The rebranding, first reported last month, is expected to impact about 40% to 45% of the media company’s 40,000-strong workforce.

    By Aaron Baar • June 2, 2025