Inside Discord’s first ad offering—and its vision to court traditional brands

Discord launched its first native advertising format this spring, geared specifically to game developers looking to reach the platform’s heavily gaming-interested usership. This current proposition is just the first step in Discord’s larger strategy to build out a bona fide advertising business, which could eventually cater to non-gaming brands across different ad offerings, Peter Sellis, senior VP of product at Discord, told Ad Age.