Social Media
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Sprite leans into Gen Z’s love for spicy flavors with global campaign
Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the “Hurts Real Good” push.
By Chris Kelly • July 10, 2025 -
Retrieved from Snapchat on July 10, 2025
American Eagle drives in-store back-to-school shopping with Snap Map
The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.
By Jessica Deyo • July 10, 2025 -
Explore the Trendline➔
zhuweiyi49 via Getty ImagesTrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.
By Marketing Dive staff -
How State Farm is stepping up its gaming-focused reality series
The brand is boosting its decade-long investment in gaming by bringing new talent and improved production to the fourth season of “Gamerhood.”
By Chris Kelly • July 9, 2025 -
Deep Dive
7 successful marketing campaigns that met 2025’s chaos with determination
As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.
By Peter Adams , Jessica Deyo • July 8, 2025 -
Retrieved from Ben’s Original on July 08, 2025
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
The marketer, previously known as Uncle Ben’s, partnered with agency JKR to update its brand identity to be more consistent and distinctive.
By Peter Adams • July 8, 2025 -
Unilever debuts AI-driven design unit to wean brands off TV-first model
Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3.
By Peter Adams • July 7, 2025 -
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
By Aaron Baar • July 2, 2025 -
JCPenney does wedding season on a budget amid turnaround
The retailer is using social media to showcase a $10,000 wedding in an appeal to budget-conscious consumers.
By Sara Karlovitch • June 30, 2025 -
Column
Campaign Trail: Neutrogena’s ’90s nostalgia pulls the rug on aging consumers
The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than 4 billion posts,
By Chris Kelly • June 27, 2025 -
Retrieved from Pinterest on June 24, 2025
Sociable: Pinterest shares tips for aligning Pin listings with visual search
The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing user habits.
By Andrew Hutchinson • June 26, 2025 -
LG continues positivity push with AI-powered ‘Radio Optimism’
An interactive platform seeks to combat social media disconnect and allows consumers to create and send personalized songs to their loved ones.
By Aaron Baar • June 26, 2025 -
Olipop turns fans into influencers for pennies with PR boxes on Amazon
The better-for-you soda brand is also inviting consumers to the Austin Motel, which has been transformed to include three nostalgic, Olipop-themed suites.
By Jessica Deyo • June 24, 2025 -
Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men
The DTC grooming upstart was praised by Unilever for its social-first approach, which has recently included racy ads with Sydney Sweeney.
By Peter Adams • June 23, 2025 -
E.l.f. brings AI-powered color-matching for makeup to Pinterest
In other artificial intelligence-focused news from Pinterest, it is working with Macy’s to test auto-collages.
By Jessica Deyo • June 17, 2025 -
Retrieved from WhatsApp on June 17, 2025Column
Sociable: WhatsApp launches ads in status updates, channel subscriptions
While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.
By Andrew Hutchinson • June 16, 2025 -
PepsiCo taps VaynerMedia to evolve in-house agency model
A new integrated team weds PepsiCo beverage’s internal brand-building expertise with VaynerMedia’s ability to activate around social media.
By Peter Adams • June 16, 2025 -
Lowe’s launches creator network to build bonds with millennials, Gen Z
Leading creator MrBeast has joined the effort, which will see the brand serve as exclusive building partner for the second season of “Beast Games.”
By Chris Kelly • June 10, 2025 -
Lipton Hard Iced Tea unites millennials, boomers over party culture
The social-forward campaign puts a heavy emphasis on content designed to appeal across age groups.
By Sara Karlovitch • June 9, 2025 -
TikTok leans on AI, search in bid to advertisers at annual summit
The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.
By Aaron Baar • June 5, 2025 -
Retrieved from McDonald’s on June 03, 2025
McDonald’s goes behind the scenes to hype fan-favorite Snack Wrap return
Led by Wieden+Kennedy New York, the campaign will include a new spot, a Snapchat activation and a web portal that features behind-the-scenes content.
By Chris Kelly • June 5, 2025 -
How Dove’s first creator-led campaign paves way forward for Unilever
Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, particularly influencers.
By Chris Kelly • June 4, 2025 -
Sociable: Meta reportedly expects to offer fully automated AI ads by 2026
Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.
By Andrew Hutchinson • June 2, 2025 -
RXBar scrubs corporate jargon from social feeds in battle against B.S.
Wannabe thought leadership posts shared on platforms like LinkedIn land in the crosshairs of the Kellanova brand’s Chrome web extension.
By Peter Adams • June 2, 2025 -
Kinder Chocolate lets kids’ imaginations run wild in new campaign
Along with a hero spot, the Ferrero brand’s campaign features unscripted content created as a dedicated asset for social channels.
By Chris Kelly • May 30, 2025 -
Marketing to Gen Alpha: How brands can win over the next generation
The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from Horizon Media.
By Jessica Deyo • May 29, 2025