Brand Strategy
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Courtesy of 3M Company
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.
By Jessica Deyo • April 8, 2025 -
Permission granted by Cécred
Beyoncé’s Cécred tells real women’s stories in first brand campaign
Created with Wieden+Kennedy, “A Deeper Understanding of Hair” revolves around a documentary-style film that details real hair care experiences.
By Chris Kelly • April 7, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Domino’s
Domino’s expands remit of AOR WorkInProgress after campaign wins
The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.
By Peter Adams • April 7, 2025 -
Sefa Ozel via Getty Images
Sponsored by BrandmoversFrom discounts to devotion: how to build customer loyalty beyond price cuts
Break free from discount dependency and build real customer loyalty with these smart strategies.
April 7, 2025 -
Harbucks/iStock/Getty Images Plus via Getty Images
Sponsored by ValpakSpring some strong offers this Easter
Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.
By Jed Dreben • April 7, 2025 -
Chip Somodevilla via Getty Images
How CMOs can stay reactive as Trump tariff chaos threatens budgets
Industry decision-makers must embrace a willingness to scrap some of their plans and reassess what makes commercial sense, analysts say.
By Peter Adams • April 4, 2025 -
Courtesy of Bloomberg Media
ColumnCampaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads
Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by Wieden+Kennedy New York.
By Chris Kelly • April 4, 2025 -
Permission granted by Captain Morgan
Marketers are moving at the speed of culture — but can they define it?
Culture has become a central part of brand strategy for companies like Diageo even as definitions remain fuzzy, executives said at an event on April 2.
By Peter Adams • April 3, 2025 -
Permission granted by Kellanova
How Kellanova’s clean room is improving targeting and lifting sales
The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach for brands like Pringles.
By Chris Kelly • April 3, 2025 -
Courtesy of Harry’s
Harry’s resets brand with push beyond product-focused marketing
The DTC innovator worked with creative agency Zulu Alpha Kilo on a campaign while Mythology developed the brand refresh with support from Collins.
By Chris Kelly • April 2, 2025 -
Courtesy of Olaplex
Why Olaplex is leading with emotion for its latest refresh, campaign
CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.
By Jessica Deyo • April 2, 2025 -
Joe Raedle via Getty Images
Trader Joe’s roasts in-store retail media
In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and screens.
By Peyton Bigora • April 1, 2025 -
Courtesy of Chili’s
Chili’s serves up ‘Office’ nostalgia at new Scranton location
The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate strongly with consumers.
By Sara Karlovitch • March 31, 2025 -
Courtesy of PepsiCo
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on better-for-you offerings.
By Peter Adams • March 31, 2025 -
Courtesy of Hellmann’s
Hellmann’s turns ketchup into currency to push mayo, fries combo
Consumers can use the cameras on their mobile devices to scan spare ketchup packets and generate a coupon for Hellmann’s Mayonnaise.
By Jessica Deyo • March 31, 2025 -
Courtesy of Danone
Q&ADanone’s CMO on adapting advertising as GLP-1 upends the food industry
Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging channels like Pinterest.
By Chris Kelly • March 31, 2025 -
FRAME Studios
Sponsored by GSTVAmplify campaign reach and avoid the retail media tax with on-the-go video advertising
How to leverage a more efficient method for your ad spend and maximize your consumer reach.
March 31, 2025 -
Retrieved from First We Feast on March 20, 2025
How Jack in the Box is working its brand into ‘Hot Ones,’ ‘Call Her Daddy’
Agency TBWA\Chiat\Day Los Angeles is looking beyond quirky TV ads to drive cultural impact for a new “So Munch More” brand platform.
By Chris Kelly • March 28, 2025 -
Courtesy of California Pizza Kitchen
Why California Pizza Kitchen faked a midlife crisis with a rebrand stunt
CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.
By Chris Kelly • March 27, 2025 -
Courtesy of Gap
Gap Inc. CEO: ‘If you’re relevant enough it eventually drives revenue’
The flagship brand has been working to insert itself back into the cultural conversation with dance-focused ads starring Troye Sivan and Parker Posey.
By Cara Salpini • March 26, 2025 -
Courtesy of The Coca-Cola Company
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
By Chris Kelly • March 26, 2025 -
Permission granted by Twix
Twix ditches left-right divide for new brand position around unity
The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.
By Peter Adams • March 26, 2025 -
Courtesy of Walmart
Walmart builds gaming experience, merch tied to ‘A Minecraft Movie’
The launch of a Minecraft Java server and accompanying Discord presence allows consumers to interact with the retailer in an immersive way.
By Sara Karlovitch • March 25, 2025 -
Courtesy of JCPenney
JCPenney embraces social-first marketing with VaynerMedia hire
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
By Peter Adams • March 25, 2025 -
Courtesy of H&M
Inside H&M’s digital relaunch and approach to multichannel experiences
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
By Chris Kelly • March 25, 2025
