Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,851 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video. https://lnkd.in/g9aw_AET
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While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes. https://lnkd.in/g6rm-S65
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Agency and labor budgets face cuts as marketing chiefs improve their sophistication with generative AI and other data-driven tools. https://lnkd.in/eBsKJBYG
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Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league. https://lnkd.in/egf227jm
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Brands including Lysol, Amex and Poppi are taking advantage of the media giant’s increasingly integrated advertising offerings. https://lnkd.in/eE6suzJJ
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Rising consumer expectations and looming inflationary pressures are making customer loyalty harder to earn in 2025. Join us on June 17 for a free virtual event where we will discuss how leading brands build lasting customer loyalty and the challenges loyalty leaders face. Register here: https://lnkd.in/eAGZBJGj
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At the NewFronts, executives emphasized that a growing number of AI tools are meant to augment – not replace — traditional creativity. https://lnkd.in/e_rjMXpB
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Advertisers are prioritizing performance and ad results as they navigate tariff increases and an evolving landscape, per a report from Advertiser Perceptions. https://lnkd.in/edQNZwEc
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Launched in January, Comcast’s self-service platform powered by FreeWheel has grown its list of publisher and tech partners ahead of the NewFronts and upfronts. https://lnkd.in/eD7ZgDSs