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Coach has elevated Joon Silverstein to chief marketing officer (CMO).
She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of Tapestry International, to his title.
Silverstein was most recently svp of global marketing creative and sustainability, as well as head of Coachtopia.
She has been with Coach for more than a decade, joining the luxury handbag and accessories brand in 2014 as svp of global customer experience. She also held leadership roles at Louis Vuitton and Victoria’s Secret.
In her new role, the exec will set a global, consumer-centric marketing strategy that aligns with Coach’s growth goals.
