Amazon’s booming ad business faces dynamic challenge from tariffs

While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.

By Peter Adams • May 2, 2025

Sephora stakes its claim in skin care with multichannel campaign

Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.

By Jessica Deyo • April 29, 2025

Google’s ad business remains robust despite macro, regulatory threats

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact. 

By Peter Adams • April 25, 2025

Opinion

Do the upfronts still matter?

The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.

By Mark Zamuner • April 23, 2025

OpenAP’s TV network owners push ahead on interoperable streaming ads

The firm’s new identity solution undertakes data privacy considerations for premium video ads in a multiscreen environment.

By Aaron Baar • April 21, 2025

Gatorade taps Kendrick Lamar for latest extension of ‘Is It In You?’

“Lose More. Win More.” was created with TBWA/Chiat/Day LA and pays tribute to the hard work it takes to reach icon status.

By Jessica Deyo • April 18, 2025

Kids entertainment brand CoComelon lends a hand in first brand campaign

“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.

By Jessica Deyo • April 17, 2025

Sponsored by Filmsupply

Shifting perspectives: 3 trends redefining creative video marketing today

A guide to how creators and marketers should think about commercial video right now.

April 16, 2025

Malibu encourages work-life balance in new ad starring Brian Cox

Known for serious roles such as Logan Roy in “Succession,” the actor ditches the boardroom to enjoy the beach and tells consumers to “Clock off!”

By Sara Karlovitch • April 14, 2025

Sponsored by Musicbed

How 3 music trends are boosting video marketing campaigns right now

Which music concepts are hitting the right notes for video creators and marketers today?

April 14, 2025

Panera reintroduces brand with focus on dine-in cafe experience

“It Just Meals Good,” the chain’s first work from 72andSunny, captures a variety of occasions for eating at Panera, whether catching up with a kid or an ex. 

By Peter Adams • April 10, 2025

Kit Kat protects downtime in a chaotic world with Break Brothers

The brand’s first character-driven campaign looks to appeal to people dealing with hectic work environments and return-to-office policies.

By Peter Adams • April 8, 2025

Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning

“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.

By Jessica Deyo • April 8, 2025

Harry’s resets brand with push beyond product-focused marketing

The DTC innovator worked with creative agency Zulu Alpha Kilo on a campaign while Mythology developed the brand refresh with support from Collins.

By Chris Kelly • April 2, 2025

Roblox scales rewarded video ad offering via Google partnership

Available programmatically, full-screen 30-second ads reward users with in-game benefits and have an average completion rate of over 80%.

By Sara Karlovitch • April 1, 2025

Aquila shares progress report as it works to fix cross-media measurement

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner at an ARF event. 

By Chris Kelly • March 31, 2025

Twix ditches left-right divide for new brand position around unity

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

By Peter Adams • March 26, 2025