Albertsons names new top retail media executive

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the company.

By Peyton Bigora • July 25, 2025

3 stats from Google’s Q2 show how it is weathering advertising turmoil

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock to YouTube for sports.

By Peter Adams • July 24, 2025

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here’s a look at key trends driving marketing in 2025.

By Marketing Dive staff

VideoAmp builds momentum with Warner Bros. Discovery currency deal

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, optimization and more.

By Chris Kelly • July 24, 2025

Discord strengthens pitch to advertisers with new Orbs virtual reward

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord Shop. 

By Aaron Baar • July 17, 2025

3 takeaways from Omnicom’s Q2 earnings as IPG deal nears completion

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

By Peter Adams • July 16, 2025

Target’s Roundel powers up offsite campaigns with AI-driven analysis

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

By Aaron Baar • July 14, 2025

Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR and retail.

By Aaron Baar • July 10, 2025

American Eagle drives in-store back-to-school shopping with Snap Map

The retailer is promoting 800 of its locations in the app and will also launch an augmented reality AE Jeans Try-on Haul Lens.

By Jessica Hammers • July 10, 2025

How Alaska Airlines found a $100M revenue opportunity with Google’s Meridian

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

By Chris Kelly • July 8, 2025

DoubleVerify, IAS develop attention measurement solutions for Snap

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

By Aaron Baar • July 2, 2025

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

By Michael Brady • July 2, 2025

IAB standardizes gaming campaign measurement with new framework

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have metrics available for each.

By Jessica Hammers • June 30, 2025

Amazon, Roku address CTV advertising reach and efficiency in new deal

The companies, which together reach about 80% of the U.S. market, want to improve targeting and measurement in CTV advertising.

By Peter Adams • June 18, 2025

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room environments.

By Chris Kelly • June 17, 2025

How DoorDash is evolving its retail media arm as ad revenue grows

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands. 

By Peter Adams • June 16, 2025

The importance of quality third-party data in AI-driven personalization

AI needs fuel - why high-quality third-party data is key to smarter, real-time personalization.

By Marc Fanelli, SVP, Global Digital Audiences & Operations at Dun & Bradstreet • June 16, 2025

Can Acxiom and Snowflake break the data black box where others failed?

The need for privacy-safe identity resolution is one of Acxiom parent IPG’s “big bets,” even in the wake of Google’s decision to keep third-party cookies.

By Chris Kelly • June 15, 2025

Sharpie, Rubbermaid marketer partners with Adobe around generative AI

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.

By Chris Kelly • June 12, 2025

TikTok leans on AI, search in bid to advertisers at annual summit

The platform announced a slew of new features including branding solutions, automation tools and an artificial intelligence-powered Search Center.

By Aaron Baar • June 5, 2025

Sociable: Meta reportedly expects to offer fully automated AI ads by 2026

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a Wall Street Journal report.

By Andrew Hutchinson • June 2, 2025

Amazon bolsters ad business with InfoSum, Magnite partnerships

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals. 

By Aaron Baar • May 27, 2025

Walmart shakes up US ad division to keep pace with technological change

The retailer is “evolving the structure” of Walmart Connect, eliminating some roles while opening others aligned with its growth agenda.

By Peter Adams • May 22, 2025

Roblox brings the mall to the metaverse, and vice versa

Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales. 

By Aaron Baar • May 19, 2025

Walmart’s global ad business soars 50% following Vizio integration

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

By Peter Adams • May 19, 2025

Why attention metrics matter in DOOH advertising

Attention metrics revolutionize DOOH advertising as Captivate’s network delivers superior engagement scores above traditional OOH and online video.

May 19, 2025