Social Media
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Courtesy of Chipotle
Chipotle brings trading card mania to Roblox with new experience
Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.
By Peter Adams • April 29, 2025 -
Courtesy of 7-Eleven
7-Eleven teams with Live Nation for nostalgic music festival activations
The chain is the first presenting sponsor of the pop-punk-focused When We Were Young as it works to connect with consumers around culture.
By Chris Kelly • April 28, 2025 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Meta
ColumnSociable: Threads ads expand to all Meta advertisers
After initial testing with brands like Wendy’s, access to Threads ads is now widely available.
By Andrew Hutchinson • April 24, 2025 -
Courtesy of Axe
Axe leans on Pete Davidson’s wisdom to help men level up their rizz
The actor-comedian will host an Ask Me Anything-like discussion on Instagram and stars in a new ad giving a shorter individual a confidence boost.
By Peter Adams • April 23, 2025 -
Permission granted by Hotels.com
Hotels.com returns to mascot-focused marketing with Bellboy character
The anthropomorphic hotel desk bell promotes savings in a new campaign spanning Instagram, TikTok, YouTube and the brand’s website and app.
By Peter Adams • April 22, 2025 -
Justin Sullivan/Staff via Getty Images
Snap names first CMO in 2 years in lead-up to advertising showcase
Grace Kao, who recently joined Snap, is taking over marketing leadership from Chief Creative Officer Colleen DeCourcy, who will depart later this year.
By Peter Adams • April 17, 2025 -
Courtesy of CoComelon
Kids entertainment brand CoComelon lends a hand in first brand campaign
“CoComelon Can Help” also includes creator partnerships and playlists curated for Pinterest and YouTube.
By Jessica Deyo • April 17, 2025 -
Roni Bintang via Getty Images
IAB: As brands diversify ad spend, midsize media firms grow fastest
The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.
By Peter Adams • April 17, 2025 -
Retrieved from Garage Beer on April 15, 2025
Garage Beer co-owner Jason Kelce devises martial arts-inspired campaign
The brand, a fast-growing light beer in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.
By Sara Karlovitch • April 16, 2025 -
Permission granted by Mentos
Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite
To reach Gen Z, the 93-year-old brand is tapping into ’90s nostalgia and enduring interest in what happens when its mints are mixed with cola.
By Chris Kelly • April 16, 2025 -
Courtesy of Dude Wipes
Q&AHow Dude Wipes cleans up with poop humor as its marketing evolves
CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.
By Chris Kelly • April 15, 2025 -
Photo illustration: BeReal; Getty Images
BeReal launches US advertising platform led by former TikTok exec
Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to other social networks.
By Jessica Deyo • April 10, 2025 -
Courtesy of Minute Maid
Why Minute Maid is teaming with WWE to punch up its new brand platform
The sponsorship supports “Bring the Juice,” which serves as the culmination of several years of brand transformation work.
By Chris Kelly • April 9, 2025 -
Courtesy of 3M Company
Scotch-Brite jams to ‘So Fresh, So Clean’ to showcase joys of cleaning
“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.
By Jessica Deyo • April 8, 2025 -
Retrieved from TikTok on August 04, 2020
Sociable: Trump extends US TikTok sell-off deadline once again
The ByteDance-owned app will now have until June 18 to work out a deal.
By Andrew Hutchinson • April 7, 2025 -
Courtesy of Domino’s
Domino’s expands remit of AOR WorkInProgress after campaign wins
The independent shop behind Domino’s popular Emergency Pizza promotion has been named social AOR as brands ramp up work around creators.
By Peter Adams • April 7, 2025 -
Courtesy of Dove
Dove addresses BO at concerts with music festival-focused campaign
“Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they look to score event tickets.
By Sara Karlovitch • April 7, 2025 -
Harbucks/iStock/Getty Images Plus via Getty Images
Sponsored by ValpakSpring some strong offers this Easter
Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.
By Jed Dreben • April 7, 2025 -
Courtesy of Snap
Wendy’s nets nearly 52M impressions in single day with Snap ad product
Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.
By Jessica Deyo • April 3, 2025 -
Ivan Pantic via Getty Images
ColumnSociable: Amazon makes last-minute bid for TikTok US
The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce.
By Andrew Hutchinson • April 2, 2025 -
Courtesy of Emplifi
Sociable: What consumers expect from brands on social in 2025
Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi’s latest “Social Pulse” report.
By Andrew Hutchinson • April 2, 2025 -
Retrieved from xAI on May 24, 2024
ColumnSociable: xAI acquires X in deal that secures the app’s immediate future
Elon Musk is using AI hype to effectively save X from financial oblivion.
By Andrew Hutchinson • March 31, 2025 -
Courtesy of The Coca-Cola Company
Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences
The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.
By Chris Kelly • March 26, 2025 -
Courtesy of JCPenney
JCPenney embraces social-first marketing with VaynerMedia hire
The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.
By Peter Adams • March 25, 2025 -
Courtesy of H&M
Inside H&M’s digital relaunch and approach to multichannel experiences
Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.
By Chris Kelly • March 25, 2025
