The Latest
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Courtesy of Georgia-Pacific
Brawny brings back the Brawny Man for brand refresh
A new campaign by Joan Creative puts the iconic mascot into modern contexts alongside a new visual identity crafted by Bulletproof.
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Retrieved from Del Real Foods on May 05, 2025
Del Real favors ‘Abuela Intelligence’ over AI in first brand campaign
Instead of artificial intelligence, the brand of ready-to-eat meals taps grandmothers to dish out advice on topics including relationships.
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Natalie Meepian via Getty Images
Circana hires Kroger retail media exec for newly created role
Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month.
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Courtesy of Pantene
Pantene turns Alix Earle’s viral TikTok post into collection, campaign
The P&G brand tied up with a popular creator who raved about the effectiveness of an expired bottle of Pantene found in her family’s shower.
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hapabapa via Getty Images
Amazon’s booming ad business faces dynamic challenge from tariffs
While marketers tend to invest in performance marketing in a downturn, sellers on the company’s e-commerce marketplace may need to cut budgets.
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Permission granted by Seattle’s Best Coffee
ColumnCampaign Trail: Seattle’s Best Coffee makes days smoother with humor
The Nestlé brand and agency Haymaker tapped Joel McHale and director Neal Brennan for its first national push in more than six years.
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Permission granted by Keebler
How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap
The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco Vanilla Cookie.
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Courtesy of Heineken
Heineken promotes a world without social media with creators, Joe Jonas
“Social off Socials” is meant to inspire consumers to unplug and also includes tie-ups with creators like Dude with Sign, Lil Cherry and Paul Olima.
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sanjeri via Getty Images
Top marketing conferences to attend in 2025
From trade organization symposiums to gatherings around innovation and technology, here are some must-attend events for advertising professionals.
Updated May 2, 2025 -
Justin Sullivan via Getty Images
Meta’s ad biz stays strong but economic, regulatory uncertainty looms
Neither changes to ad spend caused by the trade war nor a pullback on fact-checking seriously affected earnings, but the future is less clear.
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Retrieved from X on January 11, 2024
Sociable: X offers new tips to help brands avoid common posting mistakes
The recommendations arrive amid ongoing concerns around alleged “shadowbans” and whether or not the platform is limiting certain content.
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Courtesy of Corona
Corona weathers the apocalypse with ‘The Last of Us’ integration
The collaboration, part of the “La Playa Awaits” campaign, extends across ads, retail displays and custom content.
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Courtesy of Stanley 1913
‘We’re not just a hot cup company’: What’s next for Stanley
Can the water bottle brand live past its virality? Global President Matt Navarro says it already has.
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Permission granted by 818 Tequila
Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
CMO Kathleen Braine explains how partnering with trailblazing driver Toni Breidinger helps boost the reach of the Kendall Jenner-founded brand.
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Retrieved from YouTube on April 28, 2025
Sephora stakes its claim in skin care with multichannel campaign
Made with TBWA\Chiat\Day LA, “Skin Obsessed” riffs on the realities of complex self-care routines and spans CTV, online video and more.
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Courtesy of Publicis Groupe
Publicis acquires Adopt to strengthen connection to sports culture
The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.
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Courtesy of Chipotle
Chipotle brings trading card mania to Roblox with new experience
Ingredient Quest capitalizes on renewed interest in brands like Pokémon and card-pull social media videos of fans uncovering rare finds.
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Courtesy of 7-Eleven
7-Eleven teams with Live Nation for nostalgic music festival activations
Immersive, social-first activations are intended to be reminiscent of in-store experiences as the chain works to connect with consumers around culture.
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gorodenkoff via Getty Images
Digital video ad spend to grow 14% in 2025: IAB
Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.
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Courtesy of WPP
WPP CEO says tariffs will ‘undoubtedly’ impact ad-spending plans
Mark Read dismisses the notion that there was a “pull forward” in investments in Q1 but acknowledges tariffs could hit some clients hard.
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Nanci Santos via Getty Images
EDO extends data interoperability for TV outcomes measurement
Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.
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dolgachov via Getty Images
Media usage poised to dip in 2025: Here’s what the numbers say
This year is expected to deliver the first drop in consumer usage across traditional and digital media channels since the Great Recession in 2009.
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Justin Sullivan via Getty Images
Google’s ad business remains robust despite macro, regulatory threats
The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact.
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Courtesy of The Coca-Cola Company
Powerade celebrates next generation of soccer stars in global campaign
The Coca-Cola-owned brand iterates on its “Pause is Power” platform to prepare for major soccer events over the next four years.
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Retrieved from Gopuff press release.
Gopuff enhances in-house ads platform with new incrementality solutions
The measurement tools, launched with Koddi, were tested in a pilot program that saw incremental purchases per user increase over 40% on average.
