Dove addresses BO at concerts with music festival-focused campaign

“Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they look to score event tickets.

By Sara Karlovitch • April 7, 2025

Sponsored by Valpak

Spring some strong offers this Easter

Attract new customers and drive holiday sales with easy-to-implement Easter and spring marketing offers, ad design and outreach.    

By Jed Dreben • April 7, 2025

Wendy’s nets nearly 52M impressions in single day with Snap ad product

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

By Jessica Deyo • April 3, 2025

Column

Sociable: Amazon makes last-minute bid for TikTok US

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce. 

By Andrew Hutchinson • April 2, 2025

Sociable: What consumers expect from brands on social in 2025

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi’s latest “Social Pulse” report.

By Andrew Hutchinson • April 2, 2025

Column

Sociable: xAI acquires X in deal that secures the app’s immediate future

Elon Musk is using AI hype to effectively save X from financial oblivion.

By Andrew Hutchinson • March 31, 2025

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

By Chris Kelly • March 26, 2025

JCPenney embraces social-first marketing with VaynerMedia hire

The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

By Peter Adams • March 25, 2025

Inside H&M’s digital relaunch and approach to multichannel experiences

Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

By Chris Kelly • March 25, 2025

Hostess speaks the language of snacks with pun-heavy brand platform

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to weed holiday 4/20.

By Peter Adams • March 20, 2025

How TikTok’s new search ad format helps Eventbrite inspire eventgoers

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and millennial audience.

By Jessica Deyo • March 20, 2025

How Nature’s Sunshine cuts through ‘label candy’ in the supplement space

The pioneering purveyor of herbal supplements relied on agency partner Crispin to create its first integrated brand platform.

By Chris Kelly • March 19, 2025

Sociable: Longer clips are gaining traction on TikTok, data shows

Consumers are now more willing to engage with 3-minute-long videos, as opposed to 30-second uploads.

By Andrew Hutchinson • March 17, 2025

Capri Sun uses Snapchat to boost glow-in-the-dark Moon Punch pouches

The limited-time offering from the Kraft Heinz juice brand will be doled out to consumers who scan the moon through the camera on the Snapchat app.

By Aaron Baar • March 13, 2025

Buffalo Wild Wings riffs on infomercial tropes for March Madness

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

By Jessica Deyo • March 13, 2025

TikTok ad revenue could top $32B — if it doesn’t lose its biggest market

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

By Sara Karlovitch • March 12, 2025

Clorox tests emotional response to cleaning for new brand platform

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

By Jessica Deyo • March 11, 2025