The Latest
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Permission granted by Morgan Stanley
Q&AMorgan Stanley’s CMO on bringing brand purpose to life through sports
The exec details a deal with basketball league Unrivaled and shares lessons learned from the brand’s 10 years at the PGA’s Players Championship.
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Courtesy of Adobe
Estée Lauder continues generative AI push with Adobe integration
The marketer will bring Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
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Courtesy of State Farm
Q&AHow State Farm pivoted its Super Bowl ad to March Madness and beyond
The insurer and agency Highdive developed a Batman-powered campaign that was originally meant to kick off during the big game.
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PeopleImages via Getty Images
CMO role paves path to bigger leadership appointments: Spencer Stuart
Nearly two-thirds of CMOs who left their jobs were either promoted internally or moved onto a similar or higher role at a different brand.
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Anna Moneymaker / Staff via Getty Images
TikTok ad revenue could top $32B — if it doesn’t lose its biggest market
Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.
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Retrieved from Instagram on March 06, 2025
Sociable: How to maximize Reels success, according to Instagram
Some tips for your Reels, including why you should be posting longer content.
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Courtesy of Fred & Farid Los Angeles
Rare Beauty CMO on winning Gen Z through community-oriented marketing
The brand spent years building up its social media fandom before launching a major ad campaign, CMO Katie Welch said at SXSW.
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Permission granted by Crocs, Inc.
How cult brands like Crocs, Southwest see influencer marketing evolving
Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.
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Retrieved from Coca-Cola on March 05, 2025
Q&AWhat Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech throughout its organization.
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Retrieved from YouTube on March 10, 2025
Clorox tests emotional response to cleaning for new brand platform
Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.
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Courtesy of Amazon
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
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Permission granted by Vincent Peone
ColumnCampaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt
Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum Effort.
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Courtesy of Priceline
Priceline tells Gen Z travelers to stop ‘dreamscrolling’ in new ads
The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.
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Courtesy of NWSL
NWSL lands podcast star Alex Cooper’s Unwell Hydration as sponsor
The “Call Her Daddy” host’s beverage brand is supporting pop-ups and an official fan community as part of the deal with the women’s soccer league.
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luza studios via Getty Images
Publicis acquires Lotame to fortify data-driven marketing position
The deal, which will see Lotame positioned within Epsilon, gives Publicis a view into nearly 4 billion consumers, or 91% of internet-connected adults.
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Courtesy of Papa Johns
Papa Johns invites pizza fans to ‘Meet the Makers’ for TV, social ads
Handled by the Martin Agency, the chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members.
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Courtesy of Twitch
Twitch simplifies sponsorship, revenue opportunities for streamers
A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from their dashboards.
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Scott Olson via Getty Images
Target’s digital ad unit delivers $2B in value for embattled retailer
Advertisers have flocked to Roundel due to offerings like sponsored product ads placed on Target’s app and website, which saw 35% growth last year.
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Courtesy of Bombay Sapphire
Why Bombay Sapphire is using DJ sets and office happy hours to push gin
In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions about gin.
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Courtesy of Walmart
How Walmart Connect is growing the ‘connective tissue’ of retail media
The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ads to drive performance.
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Courtesy of Portillo’s
Portillo’s launches loyalty without an app
The hot dog chain hopes its loyalty program, based in digital wallets, can offer personalized options for guests and businesses without causing app fatigue.
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Courtesy of Modelo
Modelo’s college basketball ad spend jumps 48% as championship fever hits
The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.
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Courtesy of Saucony
Saucony celebrates intersection of running and culture for global ads
“Run as One” showcases the sense of connection captured when individuals run together and includes events like coffee shop residencies.
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Permission granted by Disney Advertising
5 Oscars advertisers unite for multi-ad ode to stunt work
The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the film industry.
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Courtesy of R/GA
R/GA goes indie, pivots to ‘new age’ marked by AI, consolidation
IPG sold the shop to private equity firm Truelink, which will spend at least $50 million to support investment in generative artificial intelligence.
