Connected TV (CTV) is transforming the way brands engage with audiences, blending the precision of digital with the impact of television. Join us for an event to hear directly from Marketing Dive’s journalists, brand marketers, analysts and agency executives about what’s working and what’s not. Attendees will also learn about where the space is headed next. Register for free here: https://lnkd.in/eT2GnbHX
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,778 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Created with David New York, a series of video ads speak authentically to fans of both WWE and the hit mobile game from Supercell. https://lnkd.in/dyVY5iwz
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Rising consumer expectations and looming inflationary pressures are making customer loyalty harder to earn in 2025. Join us on June 17 for a free virtual event where we will discuss how leading brands build lasting customer loyalty and the challenges loyalty leaders face. Register here: https://lnkd.in/eAGZBJGj
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Less than a week left! Join us for our virtual event covering the CTV revolution. During this free event, you’ll learn how to maximize reach, engagement & ROI with Connected TV advertising. Don’t miss out on insights from our editorial team and industry leaders! Register now: https://lnkd.in/eruYMrkH #CTV #MarketingStrategy #DigitalAdvertising #CTVMarketing #AdvertisingTrends #MarketingInsights
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The landmark decision argues Google wields an illegal monopoly over publisher tools and ad exchanges but not display ad networks. https://lnkd.in/dn7bJNcU
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The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses. https://lnkd.in/exRJ2as8
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The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” https://lnkd.in/eBgnTmba
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🚨Join us for our virtual event covering the CTV revolution. During this free event, you’ll learn how to maximize reach, engagement & ROI with Connected TV advertising. Don’t miss out on insights from our editorial team and industry leaders! 📅 On April 23, starting at 2 pm EST 🔗 Register now: https://lnkd.in/eruYMrkH
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The group upheld 2025 growth expectations, believing its end-to-end marketing offerings and new business wins will offset potential spending cuts. https://lnkd.in/gajyBv7D
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CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association. https://lnkd.in/dfcv84VP