Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,825 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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The Coca-Cola brand, which relaunched its “Obey Your Thirst” platform last year, recently became the No. 3 carbonated soft drink in the U.S. https://lnkd.in/gkArbB-M
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Marketing Dive reposted this
In Marketing Dive’s latest feature, our Chief Media Officer Jamie Rubin weighs in on the evolving media landscape from rising content costs to fragmented measurement. Check out the full piece for insights on where the industry is headed. https://lnkd.in/gNH6aH2a
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Planning around tariff disruption echoes the pandemic, a moment the industry did not always meet with agility or savvy investment decisions. https://lnkd.in/gNH6aH2a
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The campaign includes CTV commercials in select markets, online video and an in-person tasting experience. https://lnkd.in/gX9STurG
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Cara Pratt will oversee retail and media strategies as the company’s president of global retail and media beginning later this month. https://lnkd.in/gQVcQxB9
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The Georgia-Pacific paper towel brand is putting the iconic mascot into modern contexts to promote a product-line upgrade. https://lnkd.in/geMYyq53
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Join us for a free virtual event where we’ll explore how brands can overcome challenges in earning customer loyalty, build lasting relationships, shape consumer behavior, inspire repeat business, scale loyalty programs, and unlock new revenue opportunities—all while leveraging first-party data to drive loyalty. RSVP now: https://lnkd.in/eAGZBJGj
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Executives gave a peek at the platform’s scale, stating that its ad-supported offerings reach an average of more than 275 million U.S. consumers. https://lnkd.in/ed35sAa8
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The Nestlé brand tapped actor Joel McHale and director Neal Brennan for its first national campaign in more than six years. https://lnkd.in/eW2akcYS