Customer loyalty is no longer just about points and perks. Today’s consumers want connection, consistency, and value. Join us for a free virtual event to hear how experts across industries are evolving loyalty programs to meet modern customer demands. We’ll dive into the role of data in retention and explore the strategies behind today’s most successful loyalty efforts. Register here: https://lnkd.in/eZdxYgDC
Marketing Dive
Online Audio and Video Media
Washington, District of Columbia 7,852 followers
We provide business journalism and in-depth insight into the most impactful news and trends shaping marketing.
About us
Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing and advertising. The daily email newsletter and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics and measurement, mobile marketing, and more. Marketing Dive is a leading industry publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 13+ million decision-makers in the most competitive industries.
- Website
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http://www.marketingdive.com
External link for Marketing Dive
- Industry
- Online Audio and Video Media
- Company size
- 201-500 employees
- Headquarters
- Washington, District of Columbia
- Founded
- 2012
- Specialties
- businessjournalism and marketingnews
Updates
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Loyalty programs can help brands shape consumer behavior, avoid the sting of inflation and transform information into valuable digital data. Join our journalists along with industry experts for a live virtual event to learn how to keep consumers digitally engaged in a competitive, value-dominated landscape. Save your free seat now: https://lnkd.in/eAGZBJGj
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Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design. https://lnkd.in/e_KhB_f9
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As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims. https://lnkd.in/epZnAwGt
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The media giant will bring back the HBO Max name for its streaming service this summer. https://lnkd.in/dVJaDNEn
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A clean room strategy, ads customized with generative AI and a raft of celebrity appearances animated the streamer’s upfront showcase. https://lnkd.in/e5V_sEa8
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The Unilever-owned brand is showcasing how consumers can recreate limited-time offerings like McDonald’s McRib in its latest marketing campaign. https://lnkd.in/dttcDW2f
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Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform’s vision for travel with a new ad and app refresh. https://lnkd.in/dQwph-zw
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Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video. https://lnkd.in/g9aw_AET
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While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes. https://lnkd.in/g6rm-S65