The Latest
-
Retrieved from Chili’s on May 15, 2025
Q&AChili’s CMO on how ‘culture pops’ supercharge the chain’s sales
The casual dining chain’s executives have cited marketing as a key factor behind two straight quarters of same-store sales growth of more than 31%.
-
Courtesy of Poppi
Inside Poppi’s push into gaming as prebiotic soda marketing bubbles up
PepsiCo this week finalized a $1.95 billion acquisition of the brand, which has used a “community- and culture-first approach” to marketing.
-
Courtesy of Oscar Mayer
Oscar Mayer’s Wienermobiles plan race ahead of Indy 500
The Kraft Heinz brand’s iconic vehicles will compete in the Wienie 500, an event that will be streamed online and features a DraftKings integration.
-
Permission granted by Urban Outfitters
Urban Outfitters deepens Gen Z experiential strategy for back to school
A “UO Hauls” campaign features citywide scavenger hunts, immersive pop-ups and a U-Haul partnership aimed at helping graduates move out.
-
Retrieved from Sprite on May 15, 2025
How Sprite tapped into a viral TikTok trend for Sprite + Tea launch
Executives detail the innovation strategy at the Coca-Cola brand, which recently became the No. 3 carbonated soft drink in the U.S.
-
Courtesy of Lenovo
Q&AHow Lenovo’s CMO balances B2C and B2B marketing in the age of AI
Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods of macro pressure.
-
Joe Raedle / Staff via Getty Images
Walmart’s global ad business soars 50% following Vizio integration
Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.
-
Courtesy of Roblox
Roblox brings the mall to the metaverse, and vice versa
Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.
-
Courtesy of The Wonderful Company
Wonderful Pistachios sows integrated campaign targeting commuters
“The Don’t Hold Back Snack” will run across cable, streaming, digital, social media, out-of-home and celebrity-hosted podcasts.
-
Courtesy of WNBA
Q&AHow the WNBA is building on a breakthrough season with fans, brands
As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.
-
Courtesy of Autodesk
ColumnCampaign Trail: Autodesk brings God to Earth to marvel at intelligent designs
Indie agency Giant Spoon turns actor Tony Hale into a deity to show off everything the software company can help people design.
-
Courtesy of PepsiCo
Pepsi crashes barbecues to rid them of Coke in latest stunt
A new campaign insisting the soft drink goes best with grilled foods is timed to National Barbecue Day and includes a 60-second spot and an Instacart tie-up.
-
Courtesy of Expedia
Expedia brings generative AI trip-planning tool to Instagram
The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
-
Courtesy of Hawaiian Tropic
Hawaiian Tropic, Alix Earle showcase ‘Tana Sutra’ for summer campaign
The sunscreen brand nods to “Kama Sutra” in a 60-second spot that sees the social media star demonstrate five unconventional tanning positions.
-
Permission granted by Netflix
Netflix hones pitch to brands with richer data, personalization tools
Plans for a clean room strategy and generative AI-assisted ad formats were outlined at the streamer’s blockbuster upfront show.
-
Courtesy of YouTube
YouTube spotlights how brands can own cultural moments at ad showcase
A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered by Gemini AI.
-
Courtesy of WBD
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Along with bringing back the name HBO Max, WBD laid out new ways for brands to buy ads across its portfolio and integrate with its library of content.
-
Courtesy of Knorr
Knorr dupes fast food favorites with Martha Stewart in social-first push
The Unilever-owned brand is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.
-
Courtesy of Airbnb
Why Airbnb booked a social-first campaign for its experiences relaunch
Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform’s vision for travel with a new ad and app refresh.
-
Courtesy of Amazon
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
-
Laurence Dutton via Getty Images
CMOs stretch static budgets further, with downsides for agencies: report
Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in labor spending.
-
Courtesy of NBCUniversal
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
-
Retrieved from PubMatic on May 08, 2025
PubMatic brings generative AI to media buying platform
The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline the media buying process.
-
Permission granted by Unrivaled
How Unrivaled built brand partnerships that are more than logo slaps
Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 basketball league.
-
Giuliano Benzin via Getty Images
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While linear ad impressions declined during the period, the increase in spend signals a sharper focus by marketers on quality placements and outcomes.
