What today’s teens demand from brands—and how to earn it

WEBINAR ON DEMAND
Duration: 1 hour

For Gen Z, authenticity isn’t optional; it’s the currency of credibility. When you get it wrong, they don’t just ignore your brand—they turn it into a joke. The reality is that most marketers are flying blind, gambling ad dollars on assumptions while chasing the latest viral moment. The cost? Wasted budgets, tarnished brand reputation, and years of hard-earned engagement wiped out in a single campaign.

With teen purchasing power at record highs and their influence on family spending growing, the stakes have never been higher. In this webinar, you’ll learn from teen research experts what separates brands that earn genuine loyalty from those that become the next punchline. Watch the webinar now to discover:

How teens define authenticity—and how to stand out
Where marketers go wrong—and how to recover
How to test if your campaign will land—before you launch
Exclusive new data captured just for this session

SPEAKERS

Alan White
VP, Research and Data Analytics
TeenVoice

Heather Haggerty
Senior Director, Marketing
TeenVoice

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