The Latest
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Warner Bros. Discovery unveils first-party data platform to unify video
OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.
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Sponsored by Semasio
ID Solutions 2.0: Navigating whatās next
Before you navigate the cookieless future, explore the best ID strategies for today's advertisers.
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Gopuff strategizes ānext chapterā with largest-ever national campaign
“Bring The Magic” positions the delivery service as able to transform everyday moments and includes playful nods to pop-culture staples like “The Bear.”
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EstƩe Lauder boosts generative AI ambitions with expanded Microsoft deal
The deal follows a similar partnership with Coca-Cola and arrives as the tech giant makes its Copilot AI companion available to all advertisers.
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Corona Premier names director of lifestyle for new fitness-focused push
Matt James, a former NCAA football player known for appearing on “The Bachelor,” will help promote The Premier Club, a traveling activation.
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Google enters its āGemini eraā as search, YouTube ride healthy ad demand
While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.
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Column
Campaign Trail: Sheetz encourages fans to unleash their inner Freakz
Consumer ids come to life as red plushies in ads from Red Tettemer O’Connell + Partners that marry value propositions and human truths.
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Why Metaās costly AI vision looks more compelling than the metaverse
Advertising fundamentals were strong in Q1, with revenue up 27%, but much of Meta’s focus is centered on future-facing bets that will take time to realize.
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Cookies get another stay of execution ā but have marketers already moved on?
Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities.
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Toyota pulls into NFL draft with āMr. Irrelevantā Brock Purdy
Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.
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Column
Sociable: What comes next for TikTok following approval of US sell-off bill?
TikTok has vowed to fight the bill in the courts, but that might not be a pathway to maintaining its Chinese ownership.
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Coke creates AI-powered instrument that only plays āuplifting soundsā
Consumers in the U.S. and Europe can access Coke SoundZ as a digital app that turns noises associated with the beverage into melodies.
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Liv by Kotex helps moms reconnect with a night out for Motherās Day
A new protection line from the Kimberly-Clark brand will help moms “Live. Laugh. Pee.” via an Instagram giveaway.
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Influencers sway consumers but authenticity loses some clout, study says
Attitudes toward AI creators are mixed, and only 35% of Gen Zers say authenticity is what they care most about from influencers.
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Saks seeks to carve out luxury niche in retail media with network launch
Saks Media Network debuts on the tails of the company receiving an infusion of capital to help it weather the current luxury downturn.
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Firehouse Subs deepens agency bench to ignite ācreative firepowerā
The sandwich chain is stepping beyond a single-agency model for the first time since its founding as parent RBI eyes a global expansion.
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Snickers takes to the skies in air-travel focused campaign
With international travel expected to surge 15%, the Mars brand hopes to build on its momentum by taming the nerves of stressed-out passengers.
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Walmart+ enlists celebrity moms to answer TikTok questions for Motherās Day
Paris Hilton, Whitney Cummings and others will offer advice in the second iteration of the retailer’s “Mother of All Savings Memberships” campaign.
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Why Sprite is heating up its lifestyle pitch with new Chill soda
As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.
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Deep Dive
Why the latest TikTok ban attempt is different ā and what it means for marketers
A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.
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Heineken throws back to early 2000s with āThe Boring Phoneā
Created with LePub, the campaign includes an app which turns any phone into a “dumb phone” with no internet access that will be made available in June.
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Stella Artois kicks off summer-long marketing push as official āHot Onesā beer
A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.
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Omnicomās bets on precision marketing contribute to growth bump
Flywheel Digital, the group’s largest acquisition to date, is a key piece of its evolving pitch around digital commerce and retail media.
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IPG, Zefr address social media misinformation with new tools
Among social media users studied by the groups, 47% indicated a brand’s integrity is compromised when its ads appear alongside misinformation.
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Southwest finds its swagger again with āThe Big Flexā campaign
Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.
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Athleisure is top dog in the teen closet: Hereās what the numbers say
While the cohort’s spending is down, clothing remains a popular purchase.