The Latest
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Heineken Silver settles Deadpool, Wolverine rivalry in new ad
A new spot starring actors Ryan Reynolds and Hugh Jackman sees the Marvel superheroes put aside their differences over cans of the light beer.
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Q&A
How United Airlines flies with Wrexham to cultural relevancy
The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.
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Mars Petcare, Tripadvisor team to solve pet owners’ travel headaches
A co-branded digital hub sponsored by Cesar seeks to allay the concerns of consumers who don’t take vacations due to their furry friends.
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Bumble Bee throws it back to 2000s with remix of ‘Back Here’
“Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.
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Pizza Hut names new CMO, global chief brand officer as sales slide
The new appointments come weeks after the chain named Carl Loredo, previously global chief marketing officer for Wendy's, as its new U.S. president.
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Walmart ad sales pop as more brands buy into retail media
The big-box store could further extend its hot streak on the tails of its Vizio acquisition and a new streaming deal with Disney.
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Target captures ‘That Target Feeling’ in new ad campaign
The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.”
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Dentsu doubles down on integration strategy as Q1 revenues decline
Still expecting 1% organic growth for the year, the holding group last week launched a new global brand platform, “Innovating to Impact.”
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Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
A spot pulled together in days shows a musician wandering through what appears to be the wreckage of Apple’s ad and plugs the Galaxy Tab S9.
Updated May 17, 2024 -
Danone unites yogurt brands for ‘Snack & Streamapalooza’ on TikTok
The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.
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Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
The streaming platform announced during its upfront that its ad-supported plan now has 40 million global monthly active users — up from 5 million a year ago.
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TikTok users continue to grow and evolve: Here’s what the numbers say
While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.
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CMOs enter ‘era of less’ as budgets plunge below pre-pandemic levels
Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.
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Pizza Hut hits drive-thrus to get consumers to ‘cheat’ on their burgers
The chain’s delivery drivers will appear at competitor drive-thrus with a QR code on their back windows to offer the new Cheeseburger Melt.
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YouTube pitches advertisers on streaming dominance, unskippable video ads
The company’s Brandcast upfront featured a new take on branded QR codes and an expanded creator takeover program.
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Pinterest teams with Real Simple for magazine’s first shoppable issue
The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.
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Jack Link’s takes shot at competition in Gen Z-focused national campaign
“Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.”
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Column
Sociable: Google goes big on generative AI at I/O 2024
The company unveiled a next-level generative AI search process along with a range of other new features that leverage the buzzy tech.
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Amazon’s first upfront promises full-funnel advertising at scale for all
Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.
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Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.
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Inside Expedia’s plan to be the world’s travel media network
An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network space.
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Pepsi stakes claim as superior soft drink for grilling season with Bobby Flay
The “Grills Night Out” campaign spans in-store displays, digital content shorts and a partnership with Instacart for a giveaway running through May 19.
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Welch’s Fruit Snacks debuts largest-ever campaign with Gordon Ramsay
The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the brand’s history to promote its clean ingredients.
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Deep Dive
Why marketers increasingly downplay sustainability efforts
Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.
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Thomas’ revives breakfast with first brand character in 144-year history
Thom, billed as a “proper young man with a strong British accent,” is meant to remind consumers to savor breakfast amid the hectic morning shuffle.